Dunkin' Donuts apologized on behalf of its Thailand franchisee on Friday for an ad campaign that’s being called racist for its image of a woman in blackface.
Dunkin’ Donuts, which is based in Massachusetts, apologized for the ad on Friday through spokesperson Karen Raskopf. "Dunkin' Donuts recognizes the insensitivity of this spot and on behalf of our Thailand franchisee and our company, we apologize for any offense it caused," read the statement, released to Yahoo Shine. "We are working with our franchisee to immediately pull the television spot and to change the campaign."
Meanwhile, the CEO of the Dunkin' Donuts franchisee group in Thailand, Nadim Salhani, earlier shrugged off the criticism as "paranoid American thinking," calling it "absolutely ridiculous,” reported the Associated Press.