Howard was given a Super Bowl promo where he appeared without the other judges.
And a 30 second Superbowl spot now runs well above $3.5 million. NBC elected to forgo the revenue to promote a show that was already number one every night it was on the air. That advertisement was 100% geared towards Stern's supposed massive following in the 18-49 male demographic. Fail.
Howard could have gone out as a legend! A mysterious man that was looked up too. I man that conquered radio and the "man"
Instead he is going out as a laughingstock.
He also had the benefit of going to satellite radio, which kind of mummified his legacy. People who didn't follow him to satellite thought he was still that wild/crazy/dirty/edgy shock-jock.
Little did they know...........................
I still don't understand the decision to hire him in the first place. The suits at NBC had to collectively do at least 5 things wrong to say "yes" to Howard........
1. ignore his abysmal Q-rating
2. ignore his physical appearance
3. completely not "get" how Howard just does not work well with others, yet, contradictorily, can't function on his own
4. not tune into his radio show to see what was doin'
5. not account for the viewers they would alienate and lose by hiring him
Not ONE guy/gal in the room said "yeah, but have you seen what he looks like?!?" or "have you seen his Q-rating?!?" or "have you listened to his radio show lately?!?"?!?
And it wasn't enough to just hire him; they had to move the entire fucking operation to NYC for him!!!
This was a colossal fuck-up.
"He's so out of touch and delusional that he doesn't realize his entire life is built around extravaganza." - Benjamen
Don't forget he forced them to move the show to New York adding a huge cost to the production of the show, not to mention his ridiculous salary for this bullshit.
Add in the fact that because of his results they were forced to bring in a 4th judge, so add that salary cost into the mix.
A show's success is not all about ratings. It's a combination of ratings relative to the costs of production. This show does NOT look cheap even w/o the high judges' salaries. To have anything but huge ratings makes it a failure.
There have been high rated sitcoms that went away not because of bad ratings, but because they got too expensive to produce. A low rated but cheap show can be more profitable.
“When plunder becomes a way of life for a group of men in a society, over the course of time they create for themselves a legal system that authorizes it and a moral code that glorifies it." ~Frederic Bastiat