News 10 brands that will disappear in 2016

Discussion in 'The Howard Stern Show' started by rory, Oct 31, 2015.

  1. rory

    rory Well-Known Member

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    Each year, 24/7 Wall St. identifies 10 American brands that we predict will disappear, either through bankruptcies or because of mergers. Bankruptcies of large public companies in 2015 have already exceeded 2014 totals. Similarly, the total value of mergers and acquisitions is projected to hit a record high in 2015. While some of the companies on this list may disappear because they continue to be at the bottom of their industry, some may disappear because they are doing well.


    Over the years, some of our predictions have been better than others. Some of our predictions -- like Alaska Air -- have been dead wrong. Other brands we said would disappear -- like Aeropostale -- have survived but are still failing companies. Blockbuster, DirecTV, American Apparel, and Sony Ericsson are among the brands that have gone bankrupt or have been acquired since appearing on our list. These brands have not yet disappeared completely, but may still in the near future. For this reason, this year we included some brands from previous years’ lists.

    ALSO READ: States With the Widest Gap Between the Rich and Poor

    It is often difficult to tell when a brand has truly failed, especially since a company may fail while its brand may live on. In an acquisition or merger, often the better known brand is chosen to represent the new company regardless of the company's financial position before the merger. In other cases, a company’s operations cease entirely through bankruptcy, but its brand lives on after the liquidation.

    Retail continues to be one of the sectors with several troubled brands that may have to be sold to survive, or as in the case of A&P, will not survive at all. The 24/7 Wall St. list includes American Apparel and Pacific Sunwear (PSUN). These small niche companies with shaky financials try to compete with much larger retailers that have more stores, large marketing budgets, and strong balance sheets. Like most retailers, these companies also must contend with the growing dominance of Amazon.com and other e-retailers.

    The list also contains companies with problems arising from devastating events. Ashley Madison and the VW’s TDI brand fall into this category. One piece of news that exposed these brands, on a single day rippled around the world and almost instantaneously destroyed years of brand building.

    The best example of how success can kill a brand is the US Airways merger with American Airlines (AAL). American Airlines was still in bankruptcy during merger talks, while US Airways -- one of American Airlines’ creditors -- was financially sound. However, management decided the American name was the better choice as the sole brand to survive the marriage.

    Mergers have killed other brands on this list. Office Depot (ODP) acquired OfficeMax, and now Staples (SPLS) is close to taking over the company created by the combination. OfficeMax, the weaker of the three office brands will likely go away altogether.

    Factors we considered as potential evidence of a brand’s eventual disappearance include:

    Declining sales and losses;
    Disclosures by the parent of the brand that it might go out of business;
    Rising costs that are unlikely to be recouped through higher prices;
    Companies that are sold or merged;
    Companies that go into bankruptcy; or from bankruptcy into liquidation
    Companies that have lost the great majority of their customers; and
    Operations with withering market share.

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    Mercedes Benz sold 5,432 smart models in the U.S. market over the first nine months of this year, down 32.8% from the same period last year. Exotic luxury brand Maserati sold more units than the brand of tiny cars, even though some Maseratis cost more than $200,000. Smart vehicles rarely cost more than $19,000.

    Smart's greatest challenge -- among the many it faces -- is competition. Every major car manufacturer has a brand that competes with smart. Several of the best selling cars in the U.S. market are inexpensive, high mileage cars -- reasonable alternatives to smart. The Nissan Versa, for example, which has sold more than 110,000 units in the United States so far this year, has a base price of $11,990 and gets around 36 mpg. Most of smart's competitors also have much larger marketing budgets.

    Compact fuel efficient cars have been slow to catch on in the United States. With relatively relaxed gas taxes compared to Europe and falling oil prices -- crude oil fell below $50 a barrel for the first time in over five years in early 2015 -- there is even less incentive for Americans to favor light vehicles over the popular SUV.

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    The office supply retail business was hard hit following the evolution of computerized offices. Sales at the three large main U.S. players have been eroding for years and their brands struggling. None, however, was struggling as much as OfficeMax, the smaller of the three chains. The November 2013 merger of OfficeMax and Office Depot served to further dwindle the already disappearing brand presence of OfficeMax. With the proposed $6.3 billion merger of the new combined company with Staples -- its only rival -- it is highly unlikely the OfficeMax brand will make a comeback.

    • As many as 1,000 OfficeMax stores will be closed if the takeover is approved. The merger would create a near-monopoly in the U.S. office supply business, and the FTC will likely scrutinize the proposal far more than it did the OfficeMax-Office Depot merger. Many on Wall Street, however, anticipate the deal to be approved.
     
  2. rory

    rory Well-Known Member

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    • 3. American Apparel
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    • Specialty clothing retailer American Apparel -- one of the fastest growing U.S. companies only a decade ago -- filed for Chapter 11 bankruptcy protection early this October. The company cited spiraling debt levels, plummeting sales, and a seemingly endless legal battle with ousted company founder Dov Charney as reasons for the filing -- which has not been approved yet.

      ALSO READ: The Most Unusual Ancestry in Each State

      In the last quarter reported before American Apparel filed for bankruptcy protection, revenue dropped to $134 million from $162 million in the same quarter the year before. The company has just 130 stores in the United States, far fewer than its major competitors. Gap, for example, has more than 800 U.S. locations.

      Shifting consumer preferences from logo-based stores to fast fashion chains such as Zara and H&M have hurt sales at American Apparel. Fast fashion retailers replace their supply much more quickly and tend to offer more affordable items than the clothing offered at American Apparel and its peers.
     
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  3. rory

    rory Well-Known Member

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    8. Ashley Madison

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    REUTERS/Mark Blinch

    Extramarital dating website Ashley Madison got into serious trouble after its database was hacked and information on millions of its users made public. Launched in 2001, the company facilitates encounters between married people, encouraging: “Life is short. Have an affair.” For obvious reasons, the site's 37 million members expected absolute privacy. The large-scale hack made 9.6 million credit card transactions public, including names, addresses, email addresses, and amounts paid.

    The hackers, known as The Impact Team, told online magazine Motherboard they will target “Any companies that make 100s of millions profiting off pain of others, secrets, and lies.” Perhaps most damning for Ashley Madison, the hackers further said, "For a company whose main promise is secrecy, it's like you didn't even try.”

    Now, Ashley Madison and its Canadian-based parent Avid Life Media, face around $500 million in lawsuits. With so many identities disclosed, members have scrambled to try to hide the information from their families and employers. It will likely be very difficult for interested users to trust the extramarital site in the future.
     
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  4. JessOnCrack

    JessOnCrack Check out my maniacal laugh! Banned User

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    11) howard stern show
     
  5. Limo Wreck

    Limo Wreck Aboard the great mothership Staff Member

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    12.) Larry Inc.
     
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  6. tradioguy69

    tradioguy69 VP of Larry, Inc.

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    Ha. Not going to happen. Larry, Inc. will never die.
     
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  7. FSFN

    FSFN Well-Known Member

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    General Motors should be on there every year.
     
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  8. Limo Wreck

    Limo Wreck Aboard the great mothership Staff Member

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    :chair:
     
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  9. tradioguy69

    tradioguy69 VP of Larry, Inc.

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    Joe Bauers and MrPPV like this.
  10. Rob0729

    Rob0729 Well-Known Member

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    "Robin, if Ashley Madison advertised on our show, no way would they go out of business."

    "Howard, they are one of our biggest advertisers."

    "Why do you hate me Robin?"
     
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  11. SalsMasterShake

    SalsMasterShake Mouthpiece VIP

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    [​IMG]

    11. The Howard Stern Show. The once irreverent, humor filled antics of Howard Stern and his merry band of misfits that included comedians such as Jackie Martling and Artie Lange, porn stars, and wack packers, have been replaced by increasingly humorless and boring interviews, cock talk, and hypocrisy. This one-time powerful brand has been marginalized since the move from FM to SiriusXM, followed shortly thereafter by the departure, and non-replacement, of comedian Lange. New Stern Show CEO, Marci Turk, a devotee of the cult-like "Getting Things Done" movement, coupled with Stern's ill-advised marriage to a gold-digging and vapid airhead, Beth Ostrosky, further shovel dirt on a brand that will be as lifeless as the wig worn by the increasingly out-of-touch Stern, by January 2016.
     
    Last edited: Nov 1, 2015
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  12. LawyerLarry

    LawyerLarry Mr. Fuckmoney in the Bank VIP

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    Let me tell you bunch of idiots something right now about LARRY, INC! The fact of the matter is that Larry, Inc. is the most successful and elite group of talent to ever coexist in the history of the WORLD! I'm not talking about yesterday, I'm not talking about last week, I'm not talking about last year! I'm talking about the present and the future from now until the end of TIME! I'm talking about FOREVER! And if you doubt me, just wait and fucking see! Because there's only one thing in the world that matters and that's Larry Incorporated!
     
  13. johnfreeman1

    johnfreeman1 Well-Known Member

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    American Apparel ran by all women is closing
     
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  14. Teeney

    Teeney My friends call me Lissette Gold

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    Magnum Condoms
     
  15. matt1357

    matt1357 Well-Known Member

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    Your shtick is worse than Benji's.
     
  16. Limo Wreck

    Limo Wreck Aboard the great mothership Staff Member

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    :yes:
     
  17. AllAboutHim Ed

    AllAboutHim Ed #mypurpose VIP

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    Homosexuality has become much more socially acceptable and AIDS is no longer a death sentence. Unfortunately they'll be okay.
     
  18. Rob0729

    Rob0729 Well-Known Member

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    Magnum will never go out of business just because not only people with big dicks buy them, but people with little dicks buy them to either make people think they have big dicks or they are delusional to think they have big dicks.
     
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  19. LawyerLarry

    LawyerLarry Mr. Fuckmoney in the Bank VIP

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    Your shtick is nonexistent just like your whole very life as far as the world is concerned.
     
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  20. SternsEgo

    SternsEgo Well-Known Member

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    fuck the smart car, it's a shopping cart with headlights and a roof. When I used to have my mercedes, the dealers gave me a smart for a courtesy for the day, after I have them $40 bunch of cock suckers. The only fun thing to do with it is, find a busy parking spot, find that one empty spot park far inside it next to, 2 other regular sized cars, so someone else driving by would think they had an empty space there was a small shit head car.

    If you're so worried about owning a car and fuel, go public transport, seems to be a popular with people living in the city.
     
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