http://www.therichest.com/rich-list/most-influential/10-most-influential-radio-personalities/ Midway through his career, Howard Stern proclaimed himself the â€œKing of all mediaâ€ as a sort parody to Micheal Jackson famously declaring himself the â€œKing of Popâ€. The name stuck, however, and soon Stern was turning his raunchy humor into a full-fledged media empire. He became unbeatable in the ratings, moving to Washington D.C. and asserting himself as the number one disk jockey there. He was lured to New York and became a phenomenon, where his show was syndicated across the country to over 20 million listeners PER DAY at its peak. He now resides in the world of satellite radio, controlling two channels at SiriusXM. Many are still afraid to sit opposite Howard Stern, as he has a tendency to conduct some of the most revealing interviews in the business. His ability to coax some of the most intimate details out of peopleâ€™s lives is part of what has helped stern maintain such a large and dedicated audience all these years. His latest deal at Sirius XM was reportedly worth $400 million over five years, which would take him through to 2015.