I figured they had lucked out that it was available and bought it as a prank, but they recapped the story last month. Apparently N&A went on the air reciting the number numerically for 4 months before a CALLER mentioned quietly that their number spelled JIM-ROME. They were both surprised to find that was correct. Brick later learned from the suits that they had re-used an existing company number. (The implication was that Jim Rome, a sports guy, had done a radio show for the same company at one time.) But apparently they never told Flick and Sparky what the number meant. (It's possible, I suppose, that they didn't have that many 800 numbers and nobody actually realized its history when they reassigned it. Just really funny that it ended up on another "sports" show.) Anyhow, that's a recap for those who, like me, didn't know the history. If I knew who Jim Rome was I'm sure I'd find it even funnier.