According to the NYTImes, "Kardashian Sisters Are Off to a Big Start" with Whalerock.

Discussion in 'The Howard Stern Show' started by BringBackJackie, Sep 23, 2015.

  1. BringBackJackie

    BringBackJackie Well-Known Member Banned User

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    http://www.nytimes.com/2015/09/23/b...g-start-with-their-own-web-channels.html?_r=0

    Wiggy is fucked. Sirius is low-balling him on his contract renewal and he's got to be dreading going into a new business where the subscription numbers are more transparent than at Sirius. And I can't imagine he's eager to do "video diaries" though he probably would enjoy offering "beauty tutorials."



    LOS ANGELES — And you thought the Kardashian-Jenner sisters had peaked.

    Following the cut-out-the-middleman model pioneered by Glenn Beck, who left Fox News in 2011 to start his own subscription-based Internet channel and made a fortune, a media company called Whalerock Industries on Sept. 14 introduced four similar offerings for Kim Kardashian West, Khloe Kardashian, Kendall Jenner and Kylie Jenner.

    Available via the web and mobile apps, the four celebrity channels each charge $3 a month for access to exclusive images, video diaries and beauty tutorials, among other offerings. (The apps also have limited free content.)

    More than one million subscribers have signed up so far, and downloads of the apps far exceed that number, according to people with knowledge of the private data, who spoke on the condition of anonymity. A spokeswoman for Whalerock declined to comment.

    If Whalerock, which owns an interest in each channel, can keep those subscribers happy for a year — an enormous “if” at this early stage — the channels represent a new annual business of at least $36 million. That figure had some media analysts’ jaws dropping on Tuesday. A few of them had previously questioned Whalerock’s plans, asking whether these reality television stars weren’t already grossly overexposed.

    “Impressive!” Rich Greenfield, an analyst at BTIG Research, wrote on Twitter, noting that Kylie Jenner’s subscription service hit No. 9 on Apple’s list of top-grossing apps. A Whalerock technical issue, which was quickly fixed, made early download numbers briefly available last week, indicating that Kylie Jenner’s channel was by far the most popular. Ms. Kardashian West, whose mobile game generated $75 million last year, had far fewer subscriptions, with some fans complaining about the fee.

    Notably, Mr. Greenfield was not an initial naysayer. In February, when Lloyd Braun, a former ABC and Yahoo executive who owns Whalerock, unveiled his company’s plans, Mr. Greenfield said, “For the artists who have the chutzpah to break free of the traditional models, there is a huge opportunity.”

    Still, these personalized channels remain unproven territory, Mr. Greenfield said on Tuesday. “We’re at the very early stage of this exploding,” he said in a telephone interview. “They will succeed or fail based on the engagement and enthusiasm of the celebrity.”

    Viewed more broadly, the early success of the four new channels signals a continued shift in power toward talent and away from traditional media companies. Whalerock’s promise to the Kardashian-Jenners involves turning the tables: Instead of using social media to promote a reality show on a traditional cable network, why not use Facebook, Twitter and Instagram to drive viewers to their own channels?

    The sisters have said they will continue to make “Keeping Up With the Kardashians” for NBCUniversal’s E! network. But when it comes time for an inevitable new series, that may well be offered through their new personalized services.

    Whalerock’s social media-based campaign to drive interest in the channels is only beginning; a channel dedicated to Kourtney Kardashian is still to come, for instance.

    Subscriptions are just one way the sisters and Whalerock intend to make money from the channels. They also plan to sell advertising, generate product-placement fees and experiment with microtransactions.

    For instance, if Ms. Kardashian West mentions favorite moisturizers — “Click here to purchase one for yourself” — she wants to make deals with retailers to share some of the revenue.
     
  2. Hugh Blowmont

    Hugh Blowmont Just be funny

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    Subscriptions are just one way the sisters and Whalerock intend to make money from the channels. They also plan to sell advertising, generate product-placement fees and experiment with microtransactions.

    Old news to the wig
     
  3. Tyler9258

    Tyler9258 Old friends, old whiskey, old songs

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    Shhhhhtarbuckshhh is the coffee of choice I'm sure. None too soon for Howard's move to whale rock
     
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  4. FSFN

    FSFN Well-Known Member

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    :pray:

    Please, please, please... Wiggy go to whalerock, all your loyal fans will follow you.
     
  5. Howard Stork

    Howard Stork "Big Nosed and Jewish"

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    525.gif
     
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  6. Uncle Larry

    Uncle Larry Well-Known Member VIP

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    The good news is that someone was able to dig up the subscriber numbers for each of the four channels - will be interesting to see the power of Stern once Whalerock unveils Howard's app.

    I also remember seeing that the Kardashians also offered a free trial subscription, so not all of those million may end up becoming paid subscribers to the four channels.
     
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  7. LaserT

    LaserT You have to have fun. Gold

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    Their apps are bringing in about $50,000 a day to the girls. They also get paid thousands for a single tweet to follow a product. Kylie is now leading the money intake.

    "A total of 891,340 users subscribed to the apps in the first 24 hours." :shocked:


    [​IMG]
     
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  8. yaddc

    yaddc Well-Known Member

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    I dont get it 50tho a day + Any college grads in that clan
     
  9. Getoninja

    Getoninja Well-Known Member

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    And all this from getting fucked on tape
     
  10. the G-man

    the G-man Well-Known Member

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    Hence the panic attacks recently.
     
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  11. LaserT

    LaserT You have to have fun. Gold

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    Yup, the mother set it up to get this whole thing started.

    "According to TMZ, Jenner not only instructed Kim to make the tape, but then insisted that she redo it because it wasn't "pretty enough."
     
  12. johnfreeman1

    johnfreeman1 Well-Known Member

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    Obviously they have bought subscribers out of their money for publicity. There was a story where Clooney bought movie tickets so his movie would be big at the box office.
     
  13. Rupert Pupkin

    Rupert Pupkin That Ass is Attached to Daniela Lopez Gold

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    $3 a month each for four channels. Let's see how that works out when the phone bill arrives.
     
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  14. Petal

    Petal A girl in a sea of mults VIP

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    The best part of the article explains that each Whalerock channel "...will succeed or fail based on the engagement and enthusiasm of the celebrity.”

    Oh yeah. Wiggy's screwed. Anxiety attacks will be bountiful for this deal.
     
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  15. Lagersolut

    Lagersolut Well-Known Member VIP

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    WTF do people find so fascinating about these untalented Kardashian cunts ?

    I just do not fucking get it .
     
  16. wigtropolis

    wigtropolis Well-Known Member

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    I don't know

    people are clamoring for cat photos and pajamas

    howie is going to fuck us all and his app will be able to spy on us , our work, and everything else.

    Ninja'd big time
     
  17. Lagersolut

    Lagersolut Well-Known Member VIP

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  18. DDragon

    DDragon VIP Extreme Gold

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    They fuck blaeks so the liberal media crams them down America's throat :dontknow:
     
  19. JessOnCrack

    JessOnCrack Check out my maniacal laugh! Banned User

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    they are giving out numbers as if people will stay signed up for the whole year
    most people will cancel after a month or two
    it will be hard to generate excitement month after month for the stupid shit they're doing and it gets uploaded to youtube the next day anyways...
    i don't think it will end up being as big as a money grab as they are making it sounds
     
  20. unclefreddy

    unclefreddy Well-Known Member

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    Whalerock is not going to work for Howie. The last numbers many years ago were that he had 250k listeners a week. He probably is down to 100k who possibly buy his app monthly and that is saying a lot. Even at $5 per month he will only pull in 6 mill a year at full year rates. Plus he has to work on engagement. It's not going to work.