AGT "Fuels Up" With Dunkin' Donuts

Discussion in 'The Howard Stern Show' started by BethSucks, May 29, 2015.

  1. BethSucks

    BethSucks Well-Known Member Staff Member

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    'America's Got Talent' Fuels Up With Dunkin' Donuts
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    'America's Got Talent.' Credit: NBC

    If the "America's Got Talent" judges this season appear even more bright-eyed and bushy-tailed than usual, it may have something to do with the show's newest sponsor.

    Boston-based coffee purveyor Dunkin' Donuts has signed on as a full-season backer of NBC's hit variety show, in a deal that should yield heavy exposure for the brand. Per terms of the agreement, Dunkin' Donuts will be featured throughout each of the 26 episodes of "America's Got Talent"; placement includes cups of joe conspicuously perched in front of judges Howard Stern, Heidi Klum, Howie Mandel and Mel B.Snapple, which held a similar, if less expansive, stake in "AGT" over the course of the last three seasons. "Dunkin' Donuts had been interested in the show for a couple of seasons and they kind of jumped on it when it became available," said Sari Feinberg, exec VP, Client Solutions Group, NBC Entertainment. "As they've been expanding their national footprint they were looking for an opportunity of this magnitude."

    The nation's No. 7 quick-service restaurant chain in 2013 invested $121 million in measured media, according to Kantar Media estimates.

    Other elements of the Dunkin'-"AGT" deal include a branded social media effort that will allow viewers to "save" a favorite contestant who may be in danger of being voted off and a series of behind-the-scenes "'AGT' Runs on Dunkin'" segments that will incorporate several sponsored segments from the audition phase of the show.

    The "Runs on Dunkin'" segments and the branded lounge also will be featured on the "AGT" website.

    "Their involvement goes way beyond the cups," Ms. Feinberg said. "What we hope viewers will come away with is that this is a true partnership. Dunkin' Donuts helps fuel the production of the show and keeps everyone going."

    Competition-show pile-up
    Season 10 of "AGT" bows tonight., going head-to-head with the fifth installment of ABC's seven-part game show "500 Questions" and the first half of the season premiere of "Extreme Weight Loss." Other competition includes Fox's reboot of "Are You Smarter Than a 5th Grader?" and "Hell's Kitchen."

    "AGT" in 2014 was far and away the most-watched summer program on broadcast TV, averaging 10.2 million viewers to runner-up "The Bachelorette"'s 6.76 million. It also tied CBS's "Big Brother" as summer's highest-rated show, averaging a 2.2 in the adults 18-49 demo.

    While overall deliveries were up slightly from the year-ago 10.1 million viewers, the "AGT" demo fell 12% from a 2.5 rating.
     
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  2. Pigsaw

    Pigsaw Well-Known Member

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    When asked how he fuels up for the show, Howard responds..."I have a beautiful soup and a portion of almond."
     
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  3. BethSucks

    BethSucks Well-Known Member Staff Member

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    Seems like a comprehensive sponsorship. Will the Wig be forced to whore himself out and promote DD? Such an awkward pairing for an anorexic queen that doesn't drink coffee and constantly criticizes people's eating.
     
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  4. TheMercenary

    TheMercenary Collecting Light Gold

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  5. BeerCanThick

    BeerCanThick Well-Known Member

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    Dunkin Donus will be coming out with dry tuna, microwaved vegan lasagna, portions of almonds and lukewarm water with mint leaves in it.
     
  6. Divorce Chicken

    Divorce Chicken white punk on dope VIP

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    Ya know Robin, I really love Dunkin' Donuts!
     
  7. Mr Vengeance

    Mr Vengeance Ladies love cool V. VIP

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    "Howard will have the Semen-filled, please..."
     
  8. BethSucks

    BethSucks Well-Known Member Staff Member

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    "How big is your cock, is it too thick to fit through a fresh baked Dunkin' Donuts glazed donut?"
     
  9. Caffeinated

    Caffeinated Well-Known Member

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    :haha:
     
  10. Caffeinated

    Caffeinated Well-Known Member

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  11. Big Biscuit

    Big Biscuit Well-Known Member

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    If Howchie could just lower is head a little we have a nice remake of "The Thing With Two Heads".
     
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  12. Big Biscuit

    Big Biscuit Well-Known Member

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    Well, he and Robin whored 7/11 coffee for a couple of years, so he already knows no shame when he comes to hawking products he has never used or come within a mile of in his private life. Those 7/11 spots were sometimes the only funny thing about the show, when he and Robin would try to figure out how the "coffee bar" worked.
     
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  13. Uncle Larry

    Uncle Larry Well-Known Member VIP

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    "Robin, I have standards and can't talk about donuts if I don't eat them but let me tell you about those delicious Mama Mancini meatballs."
     
  14. SouthernListen

    SouthernListen I don't follow the crowd. Sorry about that. VIP

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    Imagine Howard in a Dunkin Donuts...ever....and trying to find something he would actually consume there.
     
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  15. tv910

    tv910 Well-Known Member

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    Yep, Howard criticizes other people for endorsing unhealthy food and sugary drinks but it's OK for him:

    Lisa G's Howard 100 News Preview. 02/09/10. 7:20am
    Howard said he was approached to be in a Coca Cola commercial and the company didn't want him in it. Meanwhile they're killing America with their product. Fred said that they have a smaller can of Coke out now that's for people who are on a diet. He said that the cost is more than it would be if it were a full sized can. Howard said he couldn't sleep at night if he was selling soda.
     
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  16. ApeFace

    ApeFace Well-Known Member

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    Look at the stupid look on his face. Grinning like its the funniest joke ever. Retard. I wish Jackie would start lighting up the Wig on Twitter. His one liners would probably work in that medium as long as he didn't hold back.
     
  17. reno

    reno VIP Extreme Gold

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    Watch their stock drop being tied up with the Titanic of TV shows.
     
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  18. Caffeinated

    Caffeinated Well-Known Member

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    How great would that be. That'll never happen, though.
     
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  19. FSFN

    FSFN Well-Known Member

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    [​IMG]

    I'll just have a cup of hot water
     
  20. ApeFace

    ApeFace Well-Known Member

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    I tweeted him once and asked but got no response. Maybe he'll fall off the wagon one day and start lashing out. I pray.
     
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