News Another scumbag company that advertises on the Stern Show gets busted

Discussion in 'The Howard Stern Show' started by chapped, Dec 18, 2015.

  1. chapped

    chapped Well-Known Member

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    LifeLock ID protection service to pay record $100 million for failing customers
    FTC accused the company of violating a 2010 order to protect its users better.

    Today the Federal Trade Commission announcedthat identity protection company LifeLock will pay $100 million for playing fast and loose with its customers’ sensitive information, including names, social security numbers, credit card numbers, and bank information.

    The settlement is the largest payout the FTC has ever won through an enforcement action. Customers who were part of a class-action suit against the company will get $68 million of that. The remainder of the sum "will be provided to the FTC for use in further consumer redress,” the FTC's

    LAW & DISORDER / CIVILIZATION & DISCONTENTS
    LifeLock ID protection service to pay record $100 million for failing customers

    FTC accused the company of violating a 2010 order to protect its users better.
    by Megan Geuss
    [​IMG]
    A LifeLock ad from 2008.
    Elf Sternberg
    Today the Federal Trade Commission announcedthat identity protection company LifeLock will pay $100 million for playing fast and loose with its customers’ sensitive information, including names, social security numbers, credit card numbers, and bank information.

    The settlement is the largest payout the FTC has ever won through an enforcement action. Customers who were part of a class-action suit against the company will get $68 million of that. The remainder of the sum "will be provided to the FTC for use in further consumer redress,” the FTC's press release states.

    LifeLock was given a slap on the wrist and a $12 million fine in 2010 for falsely advertising its identity theft protection services. The company had advertised that for $10 a month, it would guarantee protection against identity theft, but the FTC charged that LifeLock merely put fraud alerts on its customers' credit files, which did not protect against identity theft from existing accounts, nor did it prevent fraudsters from using a person’s ID to get medical care or to apply for jobs. LifeLock’s CEO, Todd Davis, famously advertised his company’s services by displaying his social security number in ads. That act of hubris reportedly resulted in Davis’ identity being stolen 13 times.

    At the time, the FTC also accused LifeLock of claiming that its customers’ information was more secure than it actually was, when in fact the information the company received was not encrypted, nor was there a system in place to reduce employee access to the company’s database.

    LifeLock was ordered to implement better security practices, but in a new complaint filed in July of this year, the FTC alleged that LifeLock failed to implement the required changes.

    This time around, LifeLock's alleged misdeeds include failing to establish a system to protect all the information that LifeLock gathered, falsely advertising that the company protected its data as closely as financial institutions must protect their information, falsely advertising that LifeLock customers would receive alerts the moment that the company noticed any suspected fraud, and failing to follow the record-keeping rules that the FTC imposed on the company in 2010.

    According to SEC filings, LifeLock generated $476 million in revenue in 2014, "an increase of $106.4 million from $369.7 million in 2013,” the company wrote. In addition to the $100 million settlement that the company will have to pay, LifeLock said in a press release to investors that it also owes $13 million in additional legal and administrative fees.

    In a statement today, LifeLock wrote, "The allegations raised by the FTC are related to advertisements that we no longer run and policies that are no longer in place. The settlement does not require us to change any of our current products or practices. Furthermore, there is no evidence that LifeLock has ever had any of its customers' data stolen, and the FTC did not allege otherwise

     
  2. Rhinosaucerous

    Rhinosaucerous Self-hating Millennial

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    Always had a feeling about them..
     
  3. Joe Bauers

    Joe Bauers Well-Known Member

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    HA !!! :yes:
     
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  4. Tickle Shits

    Tickle Shits Special Needs Typist. Gold

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    It takes about 10 minutes and $15 to lock your credit. You'd have to be an idiot to use this service.
     
    SouthernListen and !!!kaboom!!! like this.
  5. Rescued Owl

    Rescued Owl VIP Extreme Gold

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    John Mahlin, Petal, AbeVigoda and 3 others like this.
  6. HypocriteHowie

    HypocriteHowie Well-Known Member

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    I don't get it. Stern signs another big contract yet reputable advertisers avoid the show like the plague. If Stern really had a huge following wouldn't companies be interested in reaching his audience? It seems that the shit advertisers are just an indication of the lack of people listening. So why pay him?
     
  7. chapped

    chapped Well-Known Member

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    You know Disney wanted to advertise with us Robin but who are they? You know who's bigger Robin Fresh Balls yes Robin sometimes my balls are not so fresh so I use fresh balls
     
    SpankSpangler and HypocriteHowie like this.
  8. vaporizer

    vaporizer Well-Known Member

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    Oh, to be a fly on the wall of the suits that come up with these retarded ideas. I'm curious too. We'll never know the real reason behind it. We'll always get the "well, he's Howard Stern" thing from them.

    Are we just a little minority cult that sees him for what he is or do we just bitch too much and he is far more effective than we ever could have imagined?
     
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  9. A Succulent Chinese Meal

    A Succulent Chinese Meal Oh, that's a nice headlock, sir. VIP

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    "Elf Sternberg?"
     
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  10. Rescued Owl

    Rescued Owl VIP Extreme Gold

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    I didn't even notice that. Good eye !
    I'm surprised he has time to write such a long article this time of year.
     
  11. AbeVigoda

    AbeVigoda Well-Known Member

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    This headline had me worried for a moment!

    [​IMG]
     
  12. A Succulent Chinese Meal

    A Succulent Chinese Meal Oh, that's a nice headlock, sir. VIP

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    Holy Jesus!

    https://en.m.wikipedia.org/wiki/Elf_Sternberg

    "Elf Mathieu Sternberg, born May 7, 1966,[1] is the former keeper of the alt.sex FAQ.[2] He is also the author of many erotic stories and articles on sexuality and sexual practices, and is considered one of the most notable and prolific online erotica authors.[3]"
     
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  13. Rescued Owl

    Rescued Owl VIP Extreme Gold

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    I'm soaking my Depends !!!!
     
  14. lilbuddy67

    lilbuddy67 A man with breath-taking anger management issues Banned User

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    lol
     
  15. dexterdog

    dexterdog Well-Known Member

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    Speaking of which... whatever happened to Fresh Balls? Haven't heard them advertise in years. But then again, I don't listen every day anymore.
     
  16. A Succulent Chinese Meal

    A Succulent Chinese Meal Oh, that's a nice headlock, sir. VIP

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    They give something away with the squatty potty called "Turdle Loo." Lol
     
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  17. !!!kaboom!!!

    !!!kaboom!!! Well-Known Member Banned User

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    I think a lot of Stern advertisers -- like Stephen Singer -- are just fans of the show. Some guy comes up with a stupid invention -- "let's buy ads on Stern!"

    I used to be an ad buyer for an institution. I'd hear all the time from some CEO, "Why don't we advertise in [name of media outlet he actually likes, even if it makes no sense to advertise there]?"