You have to be affiliated with the industry somehow but I'm sure with our creativity we can come up with some job functions which would qualify. According to the web site, here is what they need: "All attendees must provide credentials in advance to verify affiliation with the consumer technology industry and must present a government-issued photo ID upon arrival to the event to pick up a badge." I created a position for myself which sounded official and which did qualify for entrance. Didn't have to lie, just redefine my scope of duties. We flight attendants sell food and liquor onboard with these little swipe machines. So the title I put for myself was: "Field Tester for Wireless Point of Sale Technology" It's true, and they accepted it. Now I just need to get my ass over there, hopefully in an airline paid-for hotel so I can go check it out on my free time. Want me some freebees!!!!!!! What job titles would the geeks here use to qualify for free entrance? And where is techno beaver?!?!?!