Apple boss says finding music online is too 'difficult' for women. Seriously By Claire Cohen 20 November 2015 • 10:57am Apple boss Jimmy Iovine has apologized for saying women can't find music online Credit: Reuters It’s a problem we ladies just can’t wrap our silly little heads round – how on earth do we go about finding music online? You know, those things called songs to listen to when we’re with our girlfriends sobbing over having our fragile hearts broken by cruel boys. Well, fear not womankind – the answer is here. At least, according to Apple Music boss Jimmy Iovine it is. He went on CBS This Morning to helpfully explain how the product was inspired by his realisation that women needed help locating tunes on the actual real-life internet. Here's what he said: “I’ve always known that women find it very difficult at times—some women—to find music,” he explained. “And this helps makes it easier with playlists curated by real people.” “I just thought of a problem, you know, girls sitting around talking about boys, right, or complaining about boys when they’re heartbroken or whatever. "They need music for that, right? So it’s hard to find the right music. Not everyone has the right list or knows a DJ or something.” Women: musically challenged Credit: Touchstone Thanks Jimmy but I’m pretty sure most ‘heartbroken’ women have noticed, though their warm and fragrant lady tears, that Adele’s album has just been released and is taking over the planet. You’d have to be living on Mars to miss it – not just as a woman. (Although the singer has just announced that it won't be available on Apple Music or Spotify). And, as a species, we're hardly short of songs about heartbreak are we? Iovine, who co-founded Beats by Dre (which was bought by Apple in May 2014), has since been forced to apologise. He told Billboard: “We created Apple Music to make finding the right music easier for everyone — men and women, young and old. "Our new ad focuses on women, which is why I answered the way I did, but of course the same applies equally for men. I could have chosen my words better, and I apologies.” What’s even more depressing in that the Apple chief was on the show to talk about a new ad campaign featuring powerful women Kerry Washington, Mary J Blige and Empire star Taraji P Henson – and presumably designed to actually appeal to a female audience. It didn't: It's not hard for women to find music at all, Jimmy Iovine. My 300-some LPs are neatly alphabetized and my label's releases have catalog #s. — Alyssa DeHayes (@alyssadehayes) November 19, 2015 You know what, it IS hard to find music women like, that's why I've blown about $2000 on music festivals / tickets this year. — Alex Bruce-Smith (@alexbrucesmith) November 20, 2015 (2/2) '...It’s hard to find the right music. Not everybody… knows a DJ.' #AppleMusic So only #women have this problem? Too helpless are we? — Maeve Sinnott (@SinnottMaeve) November 20, 2015 Way to go. Now how do I go about finding Aretha Franklin’s R.E.S.P.E.C.T online again?