Boooooooooooooooooooooooooooooooo........... Hey, ladies! Granny panties are hot By Reed Tucker May 28, 2015 | 4:56pm Modal Trigger Photo: Shutterstock Ladies, your national thong nightmare is over. According to a report in the New York Times, sales of thongs have dropped 7 percent over the last year. Conversely, the date from NPD Group reveals that underwear styles offering more coverage have jumped 17 percent. Apparently young women are saying “so thong” to revealing underwear. (If you don’t like thong puns, leave now. Here’s a fun story on “wife bonuses” for you.) The reason for the shift is apparently down to millennial women recognizing that the slight indignity of showing a subtle panty line trumps the major indignity of having a piece of cloth yanked up their backside for 16 hours. Modal Trigger Photo: Shutterstock More and more, women are apparently opting for wide briefs known as “granny panties” — and on behalf of men, I say, “What took you so thong?” (I warned you. Get out now.) Thongs aren’t sexy. They aren’t attractive. They’re trashy. And, like most everything in the fashion world, they’re tied to a particular time period — which means they’ve aged about as well as a leisure suit. The thong bathing suit was introduced in 1974 by designer Rudi Gernreich as a protest against Los Angeles banning nude beaches. What’s mostly forgotten is that Gernreich created skimpy suits for both women and men. (No idea why only one caught on.) It wasn’t until the ’90s, however, that thong underwear became ubiquitous, popping out of the backs of women’s jeans, young and old, famous and civilian. They were so popular back then, they actually earned Sisqó multiple Grammy nominations. What a world. So, yes, if you’re looking for your wardrobe to scream meltdown-era Britney Spears and Whitesnake videos, by all means, keep rocking the thong. Otherwise, embrace the full coverage. Men will probably prefer it.