Beats Music Streaming Service Launching January 21

Discussion in 'The Howard Stern Show' started by Nemo, Jan 11, 2014.

  1. Nemo

    Nemo Beer Can Thick Gold

    Sep 7, 2010
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    Beats Music, the premium streaming service developed by Trent Reznor, Ian Rogers and the creators of Beats By Dre headphones, is launching on Jan. 21, with AT&T as the exclusive carrier partner, the company said.

    Santa Monica-based Beats will join a parade of competitors, including Rhapsody, Slacker, Xbox Music, Rdio and Sony Music Unlimited -- all vying to become the dominant subscription service in the U.S., the world's largest market for music. The stakes are even higher as the market for digital downloads showed signs of waning, declining in 2013 for the first time, according to Nielsen SoundScan. The field is likely to become even more crowded this year, with Google Inc.'s YouTube and France's Deezer expected to launch their U.S. services in the next several months.

    Beats Music, which was built partly from technology acquired in 2012 from the former Mog music service, aims to set itself apart with stylish design and human curation. The company a year ago hired Reznor, of Nine Inch Nails, as its chief creative officer to design the service's look and feel of the service, with the goal of making it easy and fun to use. It also recruited Rogers, former Chief Executive of Topspin Media who also once ran Yahoo's music service, as CEO of Beats Music. And last summer, Beats tapped Julie Pilat, former Clear Channel veteran, to head up Beats' efforts to distinguish itself from the pack with a heavy emphasis on curation via radio-style programming.

    Many other companies have tried similar approaches with much success, most notably Sirius XM and Slacker. Sirius, for example, has cultivated dozens of radio personalities with ardent fan followings, the best example of which is Howard Stern. Its curated approach is partly what makes Sirius XM the country's biggest paid music service, with more than 26 million subscribers. Slacker years ago pioneered the practice of having DJ's program its many genre stations........................................