"To be woke is to be beyond awake to every civil and humanitarian injustice, large or small. It is to be aware not just of “white privilege” — another legitimate concept that sounds smugly chic — but of whatever societal, economic, racial privilege you may enjoy, to feel just enough guilt about it and to engage with the world thusly. Woke” was added to Dictionary.com this year, along with cisgender (anyone not transgender), misgender (mistaking someone as male or female) and panromantic (someone attracted to all gender identities and orientations). Wokeness is the subject of countless essays and online forums. There are sites where you can buy “woke” merchandise, branded sweatpants and baseball caps. (Sartorially, the Black Panther movement this is not.)" http://nypost.com/2016/09/10/the-four-letter-word-that-has-liberal-celebrities-ducking-for-cover/ apparently PC is worn-out so now it is "woke".