A restaurant has been branded 'homophobic' for posting a sign outside that reads: 'Big STRAIGHT Ice Cream' - a play on the popular Big Gay Ice Cream chain, which has a location nearby. Italian restaurant Gallo Nero, which is located in New York's West Village neighborhood, put up the sign over the weekend, prompting dozens of passers by to comment on it via social media. Once Big Gay Ice Cream got wind of the sign, they tweeted a photo of it with the caption: 'If you pass by @galloneronyc maybe you could pop in & let em know what you think of this advertising campaign,' causing a heated Twitter firestorm. 'Wow! That is the most inappropriate ad I've seen in a long time! Obviously @biggayicecream must be a threat,' wrote one person. 'Apparently the "true taste of Italy" that @GalloNeroNYC creates is homophobia. Mmm...tasteless,' tweeted another. Even blogger Perez Hilton got in on the conversation, humorously tweeting at Gallo Nero: 'I heard your ice cream gives people diarrhea. Is that true??? I think I'll stick with @biggayicecream!' Apparently the "true taste of Italy" that Gallo Nero creates is homophobia Despite the outcry, the employees at Gallo Nero were apparently unaware of the offense that the sign had caused. 'What's the issue?' a manager at the restaurant reportedly told Gothamist. 'We can call our ice cream whatever we want.' But the damage has already been done; on Yelp, scathing reviews of the restaurant have been steadily flowing in since Saturday. One critic recently wrote: 'Have eaten here a few times & thought it was just OK. Apparently, they're now trying to hide their mediocre food behind a bigoted, homophobic ice cream campaign. I wish I could get my money back for the meals I wasted here. Avoid.' Another person wrote: 'If people are taking it the wrong way, it's your problem because no one is going to come into your restaurant if they think you are actually homophobic. 'However if you are homophobic, more power to you for making a stand and letting the rest of us know not to patronize your restaurant. I can thank you for that.'