http://nypost.com/2013/12/16/a-decade-after-its-rise-to-fame-botox-is-showing-signs-of-age/ It may be freezing outside â€” but the faces of American women are thawing out. Botox, the most common cosmetic surgery procedure in the country, is suffering a serious public backlash, a decade after its rise to rigid prominence on the brows of celebrities and average folk alike. The waxy, immobile visages of middle-aged stars like Nicole Kidman, Bruce Jenner, RenÃ©e Zellweger â€” and even that of 27-year-old Lindsay Lohan â€” have become cautionary tales of overindulging with the injectable antiwrinkle treatment. And now many A-listers are speaking out about their revulsion for Botox................ Earlier this year, Gwyneth Paltrow, 41, admitted sheâ€™d dabbled with the age-defying toxin. But, she said in an interview, â€œI wonâ€™t do Botox again, because I looked crazy. I looked like Joan Rivers!â€ And 54-year-old Emma Thompson, on a tour for her new movie â€œSaving Mr. Banks,â€ made some pointed comments to UK talk show host Graham Norton recently: â€œLook at me, Iâ€™m normal. I really wouldnâ€™t do anything. Itâ€™s psychotic to have your body opened up and stuff put in and inject yourself with poisons.â€ Even 46-year-old Kidman, the queen of Botox, disavowed the cosmetic procedure this year. â€œI did try Botox, unfortunately,â€ she told an Italian paper, â€œbut I got out of it and now I can finally move my face again.â€ Flashback to 2003: Botox, a botulinum toxin injection which had recently been approved by the FDA for freezing facial wrinkles, was all the rage â€” it had, in fact, just become the most requested cosmetic procedure in the United States. Everyone from A-listers to glamorous housewives was lining up to try the magic elixir. But it seems the Botox tide may finally be turning. A slew of books and online confessionals (â€œBeyond Botoxâ€; â€œBotox or Bangsâ€; thefrisky.comâ€™s â€œ11 Reasons Iâ€™ll Never Get Botox Againâ€; Redbookâ€™s â€œBotched Botox Horror Storiesâ€) are touting the advantages of faces maintained naturally instead of via injections, and chronicling the serious downside of shooting up your mug with the toxin. Botox, Then and Now â€¢ Botox is a purified form of a deadly toxin called botulinum. â€¢ It was approved by the FDA in April 2002 to treat facial wrinkles. Average national cost for a single treatment is $328 according to the American Society for Aesthetic Plastic Surgery. â€¢ The effect of the treatment wears off in three to six months. â€¢ In 2003 Botox profits totaled $564 million. That year the American Society for Aesthetic Plastic Surgery called it Americaâ€™s fastest-growing cosmetic procedure. â€¢ In 2003 and 2004, the FDA sent Botox company Allergan warnings about minimizing side effects of the treatment. â€¢ A 2004 lawsuit against a Newport Beach, Calif., dermatologist alleged that â€œMr. Botoxâ€ was paid hundreds of thousands of dollars by Allergan to promote the drug. â€¢ Botox was injected 5.6 million times in 2011. â€¢ 2013 sales for Botox are projected to be between $1.94 billion and $2 billion. Sales for the first half of this year were up from last year.