WTF Brilliant idea....Odor killing undies

Discussion in 'The Howard Stern Show' started by Shithead, Mar 5, 2016.

  1. Shithead

    Shithead Well-Known Member

    Jan 16, 2012
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    I fart the scent of roses so this is lost on me....

    Odor-killing undies are a thing now
    By Lisa Fickenscher
    March 5, 2016 | 2:12am
    Forget Spanx and Spandex.
    The latest innovation in undergarments comes from the UK and it has quietly landed in the US.
    Shreddies, as they are called, promise to suppress the odor from, ahem, flatulence.
    The innovative undies, which will set you back between $37 and $75 a pair, come in both boxers and briefs and are for both men and women.
    The maker of Shreddies claims its understated underwear is able to remove the foul odors because they are equipped with strategically positioned carbon fiber filters.
    They are being marketed to people with digestive disorders — and, really, to anyone concerned about such an issue.
    The new undies, a breath of fresh air in the undergarment sector, will be sold online at and other e-tailers, the company said.
    A television infomercial is in the works with As Seen on TV, according to Adam Pollack, who secured the US distribution rights.
    The infomercial will depict people in discomfort in a boardroom and on an elevator, but Pollack says he’s walking a fine line because “there is a serious aspect to this and we don’t want to make light of people who have these issues.”