News Burger King To Debut Grilled Hot Dogs This Month

Discussion in 'The Howard Stern Show' started by Alienroll, Feb 10, 2016.

  1. Alienroll

    Alienroll Well-Known Member

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    http://www.usatoday.com/story/money...ng-launching-grilled-hot-dogs-month/80169072/

    upload_2016-2-10_14-36-33.png

    Burger King is about to become the biggest restaurant seller of hot dogs in the country.

    The fast food chain is broadening its beef kingdom to include two different kinds of grilled hot dogs permanently hitting the menu at its roughly 7,100 U.S. locations later this month. The launch has Burger King poised to steal a sizable bite of a market dominated by convenience stores, wholesale clubs and retailers like Home Depot.

    With the addition of a classic grilled dog and a chili cheese dog, Burger King is also expanding its menu to include one of America's favorite processed meats at a time when the fast food industry has been scrambling to find ways to appeal to more health-conscious customers with additions such as kale salad and sides of fruit.

    After testing the franks in five markets last year, Burger King North America President Alex Macedo says there's no doubt an appetite for higher quality dogs at a lower price point.

    "It was the biggest market test that we ever did," he says. "We haven’t been as excited about a product announced like this in a long long time." Macedo compares the launch to that of Burger King's most well-known burger, the Whopper.

    Burger King partnered with Oscar Mayer to create a proprietary 100% beef hot dog, which Macedo says will stand apart from most options consumers have because it is "flame grilled" in the restaurant instead of boiled or put on a "roller," the cooking method often seen in convenience stores. The classic hot dog will sell for $1.99 and the chili cheese dog for $2.29.

    Burger King joins smaller fast food companies including Dairy Queen and Sonic as one of the few major restaurant chains to offer hot dogs, an item typically relegated to summer barbecues and 4th of July celebrations — and still far overshadowed by hamburgers regardless.

    About 14% of all restaurant visits include a hamburger order, vs about 1.5% that include a hot dog order, says Warren Solochek, president of the food service practice at market research firm The NPD Group. And other NPD data show the popularity of hot dogs has faltered recently. Servings fell 4% last year compared to 2014, though they were still up at convenience stores and small restaurant chains.

    While the trend could be interpreted as a lack of customers clamoring for hot dogs, Solochek says it could also mean Burger King has the opportunity to take over a category that doesn't face a ton of competition.

    If you can put something on menu that most competitors don't have, "it sets you apart," he says.
     
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  2. Alienroll

    Alienroll Well-Known Member

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    Actually kind of interested in this. Has to be better than those shit fast food burgers.
     
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  3. Shivvy

    Shivvy Well-Known Member

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  4. benmathews

    benmathews Well-Known Member

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    Our dog/cat/horse population numbers are about to take a big dip.
     
  5. Walygatr

    Walygatr Well-Known Member

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    mmmm. When I get one I bet it looks just like that picture too.
     
  6. DDragon

    DDragon Well-Known Member Banned User

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    Will Beth be protesting this?
     
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  7. Mark Mayonnaise

    Mark Mayonnaise You look like a tree! VIP Gold

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  8. Mr Cachexic

    Mr Cachexic Well-Known Member Banned User

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    pretty sure mcdonalds did this a while ago and it was amazingly awful
     
  9. DogStar69

    DogStar69 Well-Known Member

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    when I was a kid in the 70s BK served hotdogs in my area and they were very good.

    But $1.99 is high for that.
     
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  10. Asshat13

    Asshat13 Well-Known Member

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    i like the hot dogs from the cart in Home Depot.
     
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  11. lestanyonethink

    lestanyonethink Hey, how do I know Connie? VIP

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    No, but Jon Hein will be adding a shrill new chapter to his paperback edition.
     
  12. Sloppyjoe

    Sloppyjoe VIP Extreme Gold

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    [​IMG] not amused
     
    Last edited: Feb 10, 2016
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  13. JRoyle411

    JRoyle411 I want to live in a hamburger bun.

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    I'll give them a shot. I've eaten enough gas station hot dogs over the years....how bad can these be?
     
  14. JerseySlim

    JerseySlim Well-Known Member

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    I don't understand why they don't offer a half french fry/half onion ring option. Sometimes I want a little of each. They cost the same and are right next to each other
     
  15. cwok

    cwok Well-Known Member VIP Gold

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    Sonic has had this market cornered for years... it'll be hard to trust BK's offering
    [​IMG]
     
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  16. deadbeat

    deadbeat Well-Known Member

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  17. DarkFriday

    DarkFriday Fired as a MOD...Twice. Gold

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  18. Skipnoid

    Skipnoid Lick Me!

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    I love hotdogs!:grad:
     
  19. Rodney21a

    Rodney21a Well-Known Member Banned User

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    Or if you're in the South, South West, Westcoast.... Fuck


    Just go to

    [​IMG]

    [​IMG]
     
  20. yaddc

    yaddc Well-Known Member

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    Any thing to save the ship last place in the world i would go for a hotdog
     
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