Can Howard Stern Save Sirius XM One More Time?

Discussion in 'The Howard Stern Show' started by Nemo, Jan 28, 2014.

  1. Nemo

    Nemo Beer Can Thick Gold

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    http://www.dailyfinance.com/2014/01/28/can-howard-stern-save-sirius-xm-one-more-time/

    :facepalm:
    by Rick Aristotle Munarriz Jan 28th 2014 3:17PM
    https://twitter.com/market
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    A big celebration for Howard Stern and satellite radio will take place on Friday.

    Sirius XM Radio (SIRI) is hosting Howard Stern's Birthday Bash that afternoon and evening from New York's Hammerstein Ballroom. The celebrity-studded event will naturally be broadcast on its satellite stations, but, in an unusual move, it will also stream the event for free -- worldwide -- through its siriusxm.com website.

    This is a pretty big fete. Jimmy Kimmel will be hosting the affair, and among the performers who have revealed that they will be part of the show are Jon Bon Jovi, John Fogerty, and Aerosmith's Steven Tyler. Comedians Louis C.K., David Letterman, and Sarah Silverman will also be in attendance.

    In other words, even if you find Stern's polarizing humor, interviews, and antics to be a bit crude, there may be enough celebrities whom you do like on tap to make it worth your while to tune in.

    Stern Really Did Save Satellite Radio

    Sirius XM is thriving and profitable with nearly 25.6 million subscribers. That probably wouldn't have been the case without Stern.

    Satellite radio was a fledgling business occupied by two warring and profitless players when Stern signed a big deal to move his popular terrestrial radio show to the new platform. He went with the smaller Sirius over the larger XM, and the company rewarded the morning show icon with a $500 million deal for an initial five-year contract that kicked in at the start of 2006. The partnership was extended for another five years weeks before the first contract expired.

    Stern's arrival changed the game for satellite radio. A morning show legend who at his peak attracted as many as 20 million listeners had left terrestrial radio for this premium platform at a time when few cars had satellite receivers and even fewer drivers wanted to pay for it.

    Stern didn't just make satellite radio viable to the point where a majority of the new cars hitting showrooms now come equipped with factory-installed Sirius or XM receivers. Stern's decision to go with Sirius was enough to let the smaller player take executive control in its eventual merger with XM. Financially speaking, it was a merger of equals, but in reality it was Sirius' top brass calling the shots at the new entity.

    Sirius XM may have struggled in its first few quarters as a combined company, but after narrowly avoiding bankruptcy it became a consistently profitable and growing media giant. The lure of Stern made a lot of that possible.

    Stream the World

    It may seem odd that the Stern celebration is being streamed for free on Sirius XM's website. Stern has been on premium radio for eight years. It may seem even stranger that the birthday performances will be available worldwide. Sirius XM's coverage is limited to North America given the licenses and satellite placements.

    Then again, the event could also be just what Sirius XM needs. The problem with Stern leaving traditional broadcast radio is that younger terrestrial radio listeners have no idea what they've been missing. Older fans that didn't make the leap to satellite have moved on.

    This party will give Sirius XM a way to introduce or reintroduce Stern to non-subscribers. Even though there are now less than two years left on Stern's contract -- and all indications point to the America's Got Talent judge not renewing after 2015 -- it may as well use its star while it still has him around.

    There's also the global potential. Sirius XM's fleet of satellites can't beam outside of North America, but there's little stopping the media giant from brokering the deals to stream overseas. There would be a lot of licensing rights that would need to be secured, but Friday night's bash could be a springboard for an international push.

    Stern is the satellite radio gift that just keeps on giving for Sirius XM Radio.

    Motley Fool contributor Rick Munarriz has no position in any stocks mentioned. The Motley Fool owns shares of Sirius XM Radio. Try any of our newsletter services free for 30 days. ‚Äč
     
  2. Nemo

    Nemo Beer Can Thick Gold

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    Stern didn't just make satellite radio viable to the point where a majority of the new cars hitting showrooms now come equipped with factory-installed Sirius or XM receivers.

    :facepalm:


    Then again, the event could also be just what Sirius XM needs. The problem with Stern leaving traditional broadcast radio is that younger terrestrial radio listeners have no idea what they've been missing. Older fans that didn't make the leap to satellite have moved on.
     
  3. PelicanWig

    PelicanWig Beautiful Soup

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    "In other words, even if you find Stern's polarizing humor, interviews, and antics to be a bit crude" he hasn't been any of those things in years. his show fucking blows... Who are these suck asses?
     
  4. Nemo

    Nemo Beer Can Thick Gold

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    This party will give Sirius XM a way to introduce or reintroduce Stern to non-subscribers. Even though there are now less than two years left on Stern's contract -- and all indications point to the America's Got Talent judge not renewing after 2015 -- it may as well use its star while it still has him around.
     
  5. BethSucks

    BethSucks Well-Known Member Staff Member

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    It's the battle of the competing PR -Stern/Buchwald making Howie seem indispensable to Sirius before the next contract talks and SiriusXM revealing bits and pieces of Howard's increasingly negligible impact on the company.
     
  6. Rob0729

    Rob0729 Well-Known Member

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    They keep on giving credit to Howard for the 25 million subscribers, but they fail to mention that XM had about 12 million subscribers when they went into the merger and not a single one of them could get Howard with their subscription. So Sirius' growth was somewhat on par with XM's. So I would argue Howard had far less impact than this article suggests.

    I do love how the article gives Howard credit for Sirius being in new cars. Without Howard, I am sure the car companies wouldn't have put the equipment in the car especially the car companies that made deals with XM prior the merger was even announced. I know Nissan said specifically that they did the deal with XM because of Howard and they felt the fact that Stern fans couldn't get him in their cars would drive them to buy a Nissan. :facepalm:

    Also, it was Liberty Media that saved Sirius. Without Liberty Media, Sirius would be a bunch of floating junk in the sky and a lot of useless receivers.

    How much do you want to bet Howard talks about this article tomorrow after ignoring the Deadline and Variety articles.
     
  7. Nemo

    Nemo Beer Can Thick Gold

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    Stern is the satellite radio gift that just keeps on giving for Sirius XM Radio.
     
  8. Nemo

    Nemo Beer Can Thick Gold

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    Stern overplaying his desperate hand.
    Howard wants to prank Sirius just one more time....until next time.
    Wiggy can never go where actually ratings occur......:jj:
     
  9. Rob0729

    Rob0729 Well-Known Member

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    BTW, if SiriusXM is thriving and profitable as the article suggests, why do they need Howard or anyone to save it one more time. The article in one breath is saying that Howard made SiriusXM thriving and profitable and in the other breath is saying it is failing and needs Howard to save it.

    It seems that Motley Fool is on the Team Buckwald payroll. Kinda fits it. A once go to website for finance that is largely irrelevant. It is the financial website version of Rolling Stone and Billboard.
     
  10. Nemo

    Nemo Beer Can Thick Gold

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    If not for Howard, cars wouldn't have satellite radios in them robin.....:jj:
     
  11. Rob0729

    Rob0729 Well-Known Member

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  12. Imus O Sternsky

    Imus O Sternsky VIP Extreme Gold

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    "Even though there are now less than two years left on Stern's contract -- and all indications point to the America's Got Talent judge not renewing after 2015 -- it may as well use its star while it still has him around"

    At this point who is really using who ? Sounds like team Buchwald is warming up the bullshit machine for the new contract negotiations. More money, fewer shows, no effort or pride in performance. Without his soapbox Howard has no way to pimp the whore and push his gay rights agenda.
     
  13. isabella

    isabella VIP Extreme Gold

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    the people who haven't come over for howard will never come over. howard is irrelevant....another article written by a fuckwald employee.
    the above guest list is embarrassing. if this is the result of gary's and howard's influence it's pretty sad.
     
  14. R.P. McMurphy

    R.P. McMurphy Well-Known Member

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    ...howard also hit a 300 yard golf drive and ever since people yell out bababooey at golf games.
     
  15. Rob0729

    Rob0729 Well-Known Member

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    Would any of these celebrities really make you stay home and sit in front of your radio on a Friday night? Hell, even when I was a Stern Superfan, I wouldn't have sat in front of the radio on a Friday night for a Birthday Show.
     
  16. Afganistand

    Afganistand Motivationally Deficient VIP

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    Interesting though, with SX putting this out for free on the web, they should know exactly how many people are streaming the feed.

    Why, it's almost like they are looking for ratings on what Wiggy can bring in!

    I wonder if that has occurred to Wiggy?
     
  17. tv910

    tv910 Well-Known Member

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    I wonder if Sirius is making the broadcast available to non-subscribers to see what kind of drawing power Howard actually has. Since people have to sign up for it they'll know exactly how many were interested enough to listen. If it's embarrassingly low Howard will never mention it but Sirius will have some important info to use in any future negotiations.
     
  18. Nemo

    Nemo Beer Can Thick Gold

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    :mad:
    "....and the rest"

    The most amazing rest EVER!
    :bed:
     
  19. chuk

    chuk Well-Known Member

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    "Can Howard Stern Save Sirius XM One More Time?"

    They spelled "screw" wrong.
     
  20. Nemo

    Nemo Beer Can Thick Gold

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    ...morning, noon, and night!
    Howard is already fake sick from the stress.