Chrysler must've paid some big bucks to get their commercial of Varvatos' 300C on during March Madness, ad nauseum. I'm sure they paid through the nose for Howard and Fred's "Apple" style plug last week as well. To me, there's nothing special about the Varvatos edition. Like Howard, it probably only comes in black. I'm surprised its not wrapped in a faggoty scarf. I wonder if it comes with a wig warmer?