News Clorox apologizes, deletes tweet after racial uproar

Discussion in 'The Howard Stern Show' started by dawg, Apr 9, 2015.

  1. dawg

    dawg In The Dog House Staff Member

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    Clorox-Logo-610x225.jpg

    Clorox has apologized for a seemingly harmless tweet about emojis that sparked outrage on Twitter.
    The tweet, which Clorox (CLX) since deleted, showed a Clorox bottle made up of the new emojis released by Apple (AAPL, Tech30) as part of this week's iOS 8.3 update. Clorox tweeted, "New emojis are alright but where's the bleach."

    Apple's new iOS 8.3 release consists of 300 new emojis, including kissing lips, googly eyes and a smiling poop (we wish we were making that up). But they also include racially diverse emojis, including cartoon faces with brown and black skin.

    In its tweet, Clorox seemed to be commenting on why bleach wasn't included among the hundreds of other household items that Apple had added to its list of emojis. But on social media, offense was taken.

    "You need to clean up your PR person. Put some bleach on your distasteful marketing ideas," tweeted @DriNicole. "Black emojis were added today. Saying this implies you'd rather the emojis be only white, by adding bleach."

    After taking down the tweet, Clorox followed up with an apology: "Wish we could bleach away our last tweet. Didn't mean to offend - it was meant to be about all the [toilet, bathtub and red wine] emojis that could use a clean up."

    150409094128-clorox-tweet-emoji-780x439.png
    "We apologize to the many people who thought our tweet about the new emojis was insensitive," said Molly Steinkrauss, a spokeswoman for Clorox. "It was never our intention to offend. We did not mean for this to be taken as a specific reference to the diversity emojis -- but we should have been more aware of the news around this. The tweet was meant to be light-hearted but it fell flat."

    Taco Bell launched a similar -- but far less controversial -- campaign earlier this year in an attempt to rally support for a taco emoji.

    In a looming update to the emoji system (for non-Apple devices), a non-profit organization called the Unicode Consortium that regulates emojis among other computer text, is considering 37 candidates for new emoticons could be added as part of a code update scheduled for June.

    The finalists include racially diverse emoji faces, a zipper-mouth face, prayer beads, a cricket bat and a taco.

    But no bleach.
     
  2. Tranquil

    Tranquil Well-Known Member

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    I'm sure everyone is outraged over this, even though their intent was just to be funny. If your intention wasn't to be racist, shouldn't that count for something? Does intention not matter?
     
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  3. IPrankNoOneElse

    IPrankNoOneElse Well-Known Member

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    Surprised anyone even fuckin follows clorox
     
  4. moosetracks

    moosetracks Well-Known Member

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    When stuff like this happens I feel like i'm in the twilight zone. In this episode everyone seems to have lost the ability to think.
     
  5. BethSucks

    BethSucks Well-Known Member Staff Member

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  6. Jayla

    Jayla Ou ai-je l'esprit? Gold

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    I like to use "environmentally friendly" cleaners, but I have a Brokeback Mountain situation with Clorox. They/it can do whatever they/it wants!
     
  7. Slow

    Slow All The Pieces Matter DawgShed News

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    How long until someone is offended by this thread and reports it as political or racist?
     
  8. FishySausage

    FishySausage Original Nuttah VIP Gold

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    What a ridiculous thing to be "outraged" about :facepalm:
     
  9. SouthernListen

    SouthernListen I don't follow the crowd. Sorry about that. VIP

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    I'm too busy following Cruex to pay attention to this unimportant shit.
     
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  10. ilovebacon

    ilovebacon Well-Known Member VIP

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    People need to stop being such crybaby bitches
     
  11. FishySausage

    FishySausage Original Nuttah VIP Gold

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    What an existence that must be just waiting around to be upset over regular life
     
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  12. AbeVigoda

    AbeVigoda Well-Known Member

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    #CloroxMatters
     
  13. queerface

    queerface Un-engaged Dyke Gold

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    This is fucking stupid. I'd hate apologizing to idiots over something harmless. People are determined to be pissed about somethig.
     
  14. Tinman

    Tinman Well-Known Member

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  15. Chatsworth

    Chatsworth Well-Known Member VIP

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    [​IMG]

    Fucking social justice warriors.
     
  16. dawg

    dawg In The Dog House Staff Member

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    It will be ignored i can assure you.
     
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  17. NyMarkNy

    NyMarkNy VIP Extreme Gold

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    Can we just kill all whites already to make everyone happy as they revert back to tribal groups enslaving each other without the concept of the wheel within 4 months?
     
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  18. I invented that

    I invented that VIP Extreme Gold POTY Politics

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    #sjwfaggits
     
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  19. Cunt

    Cunt Well-Known Member

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    Great point.
     
  20. dawg

    dawg In The Dog House Staff Member

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    :wtf:
     
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