Lululemon introduces 'anti-ball crushing' pants for men The innovative design of pants has boosted business for the Canada-based clothing retailer The pants are described as 'engineering that gives you and the family jewels room to breathe' Lululemon is hoping to boost sales among men with a new genital-friendly range of pants. Lululemon Athletica Inc told Bloomberg on Thursday that its ABC pants - referring to their 'anti-ball crushing' design - have given the company a 16 per cent sales hike in the men's sector of the business last quarter. The Canada-based company's website describes the pants as 'ABC (anti-ball crushing) engineering gives you and the family jewels room to breathe'. Scroll down for video +3 Lululemon Athletica were hoping their men's ABC pants - referring to their 'anti-ball crushing' design - would boost sales +3 The men's pants were described by the company as 'giving you and the family jewels room to breathe' The site goes on: 'A wide paneled gusset and four-way stretch Warpstreme fabric make these pants commute, travel and sweat ready.' The Vancouver-based company made its mark on the sports retail market with yoga clothing Consumers were divided over the ABCs. One man wrote: 'Despite the waist, the fabric is amazing however the legs were so tight and the fabric so thin. If I wore these out everyone would know what underwear I have on by being able to see the lines, that's how tight the thighs are.' But a happy customer posted: 'I love these pants. I wear them as casual, for work (I am a financial advisor) and I wore them to yoga once just to see how flexible they are and they were excellent. 'They are great as travel pants, very comfortable on the plane or driving the car.' Another added: 'Got the grey initially and was pretty satisfied. I would say there was reduced ball crushing, but they are still pretty snug in the thighs and crotch.' The company, which is headquartered in Vancouver, British Columbia, offers a range of athletic wear for men along with smarter clothing. There are 'sweat, post-sweat and no sweat categories'. The athletic brand, set up by Dennis 'Chip' Wilson in Vancouver in 1998, opened its first men's store in the Soho neighborhood of Manhattan on Black Friday last year.