Coca-Cola Apologizes for Offensive Bottle Cap

Discussion in 'The Howard Stern Show' started by MutteringJohn, Sep 19, 2013.

  1. MutteringJohn

    MutteringJohn Well-Known Member

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    How great would it be if Gary or Wendy opened up a bottle of Vitaminwater and saw this. They would think that Sal pranked them when it was actually Coca-Cola.

    Pardon their French? Coca-Cola recently issued an apology to a family after one member purchased aVitaminwater with a bottle cap bearing an offensive message.

    Blake Loates of Edmonton in Alberta, Canada told Metro Calgary she was shocked when she opened her beverage and read the words "YOU RETARD," written inside of the cap. The language was particularly painful to her and her family as one of Loates' younger sisters, Fiona, 11, has cerebral palsy and autism.
    The cap inspired Loates' father, who lives in Tacoma, Wash., to issue a lengthy letter of complaint to Vitaminwater's parent company Coca-Cola.
    "What would you do if you opened up your bottle of Vitamin Water and on the bottom of the lid it read, "YOU RETARD"?" Doug Loates wrote in his letter swearing off the beverage company for life. "Think about it. I bet you'd be pissed off if you had a Fiona in your life… Can you imagine if SHE had opened this bottle?"
    The Loates family did not immediately respond to ABC News' requests for comment.
    Representatives for Coca-Cola have since stated that the language inside of the cap was the product of a competition pairing one random English word with a second random French word. In French, "retard" means "late" or "delayed." The word's English connotation was missed during the review process, said a spokesperson.
    "We have spoken to the family to offer our sincerest apologies and to explain the production process to them," Shannon Denny, director of brand communications for Coca-Cola Refreshment Canada, told ABC News. "This is certainly not an excuse in any way for what has occurred. We wanted them to know that this was in no way intentional and was a mistake on our part during the review process. We also wanted to share that the promotion has since been cancelled and we are no longer producing bottles with those caps."
    Denny said that the company would also be posting their apology on the Vitaminwater Canada Facebook page and sharing through twitter on both @vitaminwater_ca and @cocacolaco_ca.
    "It was never our intention to offend anyone with this promotion," said Denny. "This was a mistake during the review process and we are taking steps to investigate and rectify the situation. We hope that our consumers can accept our profound apologies."


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  2. x76

    x76 Well-Known Member

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    Who gives a fuck?
     
  3. Dlist

    Dlist Well-Known Member VIP

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    I don't drink soda. or pop. whatever youse guys call it.
     
  4. harlock

    harlock ancora imparo Gold

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  5. SouthernListen

    SouthernListen I don't follow the crowd. Sorry about that. VIP

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    "Co-cola" to the old-timey folks.
     
  6. Mutt

    Mutt New Member Banned User

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    no kidding and I thought Coke was personalizing the caps when I open mine yesterday. :bigcry:


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  7. Beths Arab

    Beths Arab Well-Known Member VIP Gold

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    Did it say cocksucker under yours?
     
  8. newcastlefan

    newcastlefan גֵּרְשֹׁם VIP

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    i guess nobody got the bottlecap with "You Encule"
     
  9. Wangold

    Wangold Well-Known Member

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    Another reason to go out and buy a "Soda Stream."
     
  10. Dlist

    Dlist Well-Known Member VIP

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    I got a bottle cap that said "Dlist shut the F up":facepalm:
     
  11. Rufus

    Rufus Well-Known Member VIP

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    [​IMG]
     
  12. Vashier

    Vashier VIP Extreme Gold

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    "Think about it. I bet you'd be pissed off if you had a Fiona in your life… Can you imagine if SHE had opened this bottle?"

    :bigthink: How would she have known to be insulted?
    :dontknow:
     
  13. Bonehead

    Bonehead Member

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    I really wish that one day one of these big companies would write a letter back and say what they really want to say like, man up you f'ing pussy, it's a word, get over it and f you and your whole family, here's a free bottle of Coke.
     
  14. LaserT

    LaserT You have to have fun. Gold

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    I'm gonna kick that bottle cap's ass! :D
     
  15. isabella

    isabella VIP Extreme Gold

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    way to go doug. the word retard in a bottle cap is doing alot less damage than you hightailing it away from your family and leaving your wife to deal with your "special needs" offspring. IOW, shut up and get a sense of humor. if it's not possible than go seal yourself and your ex-family away from the rest of society who are sick and tired of watching every word they utter in fear of "offending" someone.

    go fuck yourself.
     
  16. SkipBayless

    SkipBayless New Member Banned User

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    It's an honest question. You are drinking a beverage being pushed as a nutrional drink, when in fact it's sugar water.
     
  17. Dlist

    Dlist Well-Known Member VIP

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    I would not drink that...only selzer with a twist.
     
  18. harlock

    harlock ancora imparo Gold

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    you should write the bottle caps
     
  19. Gromit

    Gromit New Member

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    Haha I love you, Harlock :hug:
     
  20. Pembroke36

    Pembroke36 Well-Known Member VIP

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    That might have to go under a mayonnaise jar lid or something.