http://www.krem.com/story/tech/2015...alls-texting-lane-for-busy-students/29047577/ OREM, Utah. -- Walking texters (and innocent victims of walking texters) rejoice! Long gone are the days of crashing into serial texters on the stairs when all you want to do is make it to class on time. Utah Valley University, a school of 31,000 students in Orem, Utah, has decided to add a texting lane to one of its staircases in the Student Life and Wellness Center to call attention to some smartphone-obsessed students. The staircase is divided into three lanes separated by neon green tape: one lane is for walking, another for running and the other for texting. According to Matt Bambrough, Utah Valley's creative director, the lane was designed by the school's marketing department to appeal to a population of students who are constantly texting. The concept originally started as a laughing matter, but quickly went viral after the realization of how dangerous texting and walking actually is. A report issued on Wednesday by the National Safety Council claims that there was an estimated number of 11,101 injuries reported between 2000 and 2011 as a result of "distracted walking." In 2004, 559 pedestrians were treated in emergency rooms for injuries sustained while distracted walking. Since then, the number of injuries has increased each year. "When you have 18- to 24-year-olds walking on campus glued to their smartphones, you're almost bound to run into someone somewhere; it's the nature of the world we live in," Bambrough said in a news release. "But that isn't the reason we did it — we used that fact to engage our students, to catch their attention and to let them know we are aware of who they are and where they're coming from. The design was meant for people to laugh at rather than a real attempt to direct traffic flow." The idea was developed after school officials surveyed students, asking which areas of the campus were the "gloomiest" and the staircases happened to be brought up several times. "The stairs were just lifeless before," UVU's director of campus recreation Amy Grubbs told ABC News. "Students don't necessarily abide by it but it's funny to watch students push their friends over in the right lane as a joke if they're texting. Other people don't even see it because they're so consumed in their phones." UVU may be the only American university currently taking advantage of the irony behind the concept of a separate lane for texters, but the school was not the first to implement the policy. In 2014, Chongqing, China installed smartphone lanes to separate smartphone users from other pedestrians and that idea was taken from a 2014 experiment conducted by National Geographic Television studying the behaviors of cell phone users. Bambrough claims the installation has been receiving a load of positive feedback. "The concept was developed to add more functionality to the building," he said. "This graphic is obviously more aesthetic than functional, and though we've noticed that most texters aren't actually following the posted lanes, they are enjoying walking to their workout space."