DEADLINE: Should SiriusXM Ask Howard Stern To Take A Pay Cut?

Discussion in 'The Howard Stern Show' started by Nemo, Jan 23, 2014.

  1. Nemo

    Nemo Beer Can Thick Gold

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    http://www.deadline.com/2014/01/should-siriusxm-ask-howard-stern-to-take-a-pay-cut/


    Fans of the shock jock won’t like the conclusions that Macquarie Equities Research’s Amy Young reaches in a new report on this provocative question.
    While Howard Stern was a big draw for SiriusXM in 2004 when he agreed to join the satellite radio service, “the sub base is now at 25M and there’s less necessity to strike a deal when his contract comes up for renewal at the end of 2015,” the analyst writes. She bases that conclusion on a survey of 800 SiriusXM customers.
    [​IMG]

    It found that 12% listen to Stern, and 30% of this group tune in less than twice a week.
    More to the point, just 5% of all subs “would consider leaving Sirius XM if he were no longer available.” In addition, 96% say that they aren’t willing to pay extra to have him in the lineup.
    That indicates that Stern “could have less leverage in the next contract negotiations.” Young says that he took a 20% pay cut in 2010 with a contract that paid $80M a year, and estimates that it could drop another 13% to $70M a year in 2015. “What this tells us: for new entrants or ‘niche’ players, obtaining high-profile anchor content is a key differentiator and important in building a critical mass,” she says. “As the business evolves, it becomes less vital.”
    That lesson could also affect DirecTV as it negotiates to extend its deal for NFL Sunday Ticket.
    Although she expects them to renew, DirecTV “may now be in a better position to negotiate” than it was in 2009 when it struck its last deal. She estimates that DirecTV will agree to pay 25% more — about $1.25B a year — vs the 43% increase it accepted last time, with additional flexibility to stream the games or offer Sunday Ticket as a standalone package.
     
    Last edited: Jan 23, 2014
  2. Nemo

    Nemo Beer Can Thick Gold

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  3. datchguy

    datchguy New Member Banned User

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  4. John Walker

    John Walker Well-Known Member

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    They're coming fast and furious now.....kinda like Howard and a young lad.
     
  5. WillyBest

    WillyBest Achiever Gold

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  6. Rob0729

    Rob0729 Well-Known Member

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    "Robin, this is a hatchet job. They waited until Thursday to report this so I wasn't on the air to tell my 9 million loyal fans who will cancel their subscriptions if I leave that this is bullshit."
     
  7. Rob0729

    Rob0729 Well-Known Member

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    The funny thing is this survey is already getting more media coverage in several hours than Howard being on the cover of Billboard and what he said in the article got in nearly a week.
     
  8. AllAboutHim Ed

    AllAboutHim Ed #mypurpose VIP

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    Even with a cut, he would still makes more per hour of show than anyone else. He'll probably be down to blue moons and February 29ths under his next contract.
     
  9. Rob0729

    Rob0729 Well-Known Member

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    That's assuming that the estimated paycut is correct. Howard has almost two years worth of contract left. Sirius' internal data may be showing that the trend of him losing loyalty and listenership is dropping far faster than even this survey suggested. They may want him to take a massive pay cut. Granted, it will still be for tens of millions based on the numbers he is reportedly getting paid.
     
  10. Mulletude

    Mulletude Hillbilly DeLuxe VIP

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    Deadline.com? They run the website out of their basement, Robin.
     
  11. illini fan

    illini fan New Member VIP

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  12. Nemo

    Nemo Beer Can Thick Gold

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    Pay Dan his million dollars!


    [video=youtube;QFLrRsTcHWE]http://www.youtube.com/watch?v=QFLrRsTcHWE[/video]
     
  13. illini fan

    illini fan New Member VIP

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    Hmm, I think it will drop a lot more than that...how about an offer of 20-30 million per year with Bonuses( bonuses...LOL)
     
  14. itsawig

    itsawig Well-Known Member

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    And now the piling on begins. Howard threw out that "9 million listener" shit in billboard, and now someone is kicking him in the balls. It's a tough life when you are a pathological liar. You think sirius will throw him a life preserver, or are they behind all this?
     
  15. illini fan

    illini fan New Member VIP

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    Its coming out of his contract... I will sue!!!!!!!!!!!!
     
  16. FishySausage

    FishySausage Original Nuttah VIP

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    A pay cut? no.
    He should be let go.
     
  17. Uncle Larry

    Uncle Larry Well-Known Member VIP

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    Someone at the Buchwald agency better get Marianne Garvey working on another story about the power of Stern.
     
  18. Nemo

    Nemo Beer Can Thick Gold

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    Their math is as confusing as Howards math
    :bigcry:
     
  19. AllAboutHim Ed

    AllAboutHim Ed #mypurpose VIP

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    Too funny.
     
  20. Nemo

    Nemo Beer Can Thick Gold

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    [video=youtube;-b6mdqAW7BI]http://www.youtube.com/watch?v=-b6mdqAW7BI[/video]