Dick Assman, Briefly a ‘Late Show’ Celebrity, Dies at 82 Dick Assman, a Canadian gas station owner who received his 15 minutes of fame — actually, about a month of it — through the “Late Show With David Letterman,” died on Monday in Regina, Saskatchewan. He was 82. Speers Funeral Chapel in Regina reported his death on its website. Mr. Assman came to the attention of Mr. Letterman in 1995 through an advertisement in which Mr. Assman and Scott Gosselin, the owners of a Petro-Canada gas station in Regina, announced their move to a new location. Mr. Letterman was amused by the name (a German name pronounced OSS-man, though Mr. Letterman did not choose to pronounce it that way). “Folks,” he said in a broadcast that July, holding up a picture of the ad, “I know that it’s not fair to make fun of somebody’s name, but, good heavens, Gosselin?” Mr. Assman was invited to New York to appear on the show and, on arriving, was engulfed by screaming studio audience members. He had become a celebrity. The show began featuring an occasional segment called “Assman the Gasman,” in which Mr. Letterman would telephone him at his gas station. The segments touched off a craze that some referred to as Assmania. The singer Tony Orlando sang in tribute to him on the show, and Mr. Assman (born Richard Arthur Assman in 1934 in Neudorf, Saskatchewan) was besieged by Canadian news outlets for interviews. His name appeared on T-shirts and bumper stickers. One public opinion poll found that 49 percent of Canadians had heard of him. Mr. Assman took it all good-naturedly, at one point agreeing to judge a bikini contest at the Janetville Jamboree and Truck Pull in Ontario.