June 9, 2016: Beth Stern appears on the most-watched morning television show in the country, as an embassador for the North Shore Animal League. As the show goes to commercial, Beth makes a crude joke using language unsuitable for morning television, and unbefitting of an animal shelter spokesperson: "Howard's a pussy!" The highly inappropriate remark is edited out of the otherwise complete segment on the Today show's website. Later that day I wondered: June 14, 2016: On his second live broadcast following Beth's lewd comment on the Today show, Howard announces the return of Stump the Booey. There was no call for contestants, no promotion of any kind, and absolutely no penalty for the contestant if she lost. (Unlike past contests, where nudity was always involved.) Us Weekly -- owned by Stern friend Jann Wenner -- promotes the appearance of the contestant -- their own film critic -- on the Stern Show to their nearly 2 million Twitter followers. The Us Weekly employee, who earlier confessed, "You don't go into editorial if you want to get rich," wins, and in a stunning surprise, announces she's donating her $5,000 to the North Shore Animal League. Sponsor Tommy John Underwear's CEO Tom Patterson immediately joins in, vowing to "maybe donate 5%" of all of that day's sales to North Shore Animal League. There is no mention of Beth's Bianca's Furry Friends -- just NSAL -- and when Howard thanks the two for their generosity, he praises North Shore Animal League -- not his sweet angel saint of a wife. Luckily non-listener Beth is listening live as this happens, and also recording video with sound. She shares proof on her Instagram account, tagging North Shore Animal League twice in just two sentences. bethosternVideo: listening to Howard talk about @animalleague on air. Thank you, Mara, for donating your winning money to @animalleague ❤️ (and Tommy John underwear, thank you!!!) Us Weekly follows up with a story celebrating their employee's win -- and her donation to the North Shore Animal League. Was this all just an orchestrated attempt by Howard the Pussy to save Beth's job as North Shore Animal League spokesperson after her highly inappropriate on-camera antics last week?