News Does Google know if you are racist? The most racist places in America, according to Google

Discussion in 'The Howard Stern Show' started by dawg, Jul 22, 2015.

  1. dawg

    dawg In The Dog House Staff Member

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    Where do America's most racist people live? "The rural Northeast and South," suggests a new study just published in PLOS ONE.

    The paper introduces a novel but makes-tons-of-sense-when-you-think-about-it method for measuring the incidence of racist attitudes: Google search data. The methodology comes from data scientist Seth Stephens-Davidowitz. He's used it before to measure the effect of racist attitudes on Barack Obama's electoral prospects.

    [Data suggest Republicans have a race problem]

    "Google data, evidence suggests, are unlikely to suffer from major social censoring," Stephens-Davidowitz wrote in a previous paper. "Google searchers are online and likely alone, both of which make it easier to express socially taboo thoughts. Individuals, indeed, note that they are unusually forthcoming with Google." He also notes that the Google measure correlates strongly with other standard measures social science researchers have used to study racist attitudes.

    This is important, because racism is a notoriously tricky thing to measure. Traditional survey methods don't really work -- if you flat-out ask someone if they're racist, they will simply tell you no. That's partly because most racism in society today operates at the subconscious level, or gets vented anonymously online.

    For the PLOS ONE paper, researchers looked at searches containing the N-word. People search frequently for it, roughly as often as searches for "migraine(s)," "economist," "sweater," "Daily Show," and "Lakers." (The authors attempted to control for variants of the N-word not necessarily intended as pejoratives, excluding the "a" version of the word that analysis revealed was often used "in different contexts compared to searches of the term ending in '-er'.")

    [An entrenched racial slur is now more prevalent than ever]

    It's also important to note that not all people searching for the N-word are motivated by racism, and that not all racists search for that word, either. But aggregated over several years and several million searches, the data give a pretty good approximation of where a particular type of racist attitude is the strongest.

    Interestingly, on the map above the most concentrated cluster of racist searches happened not in the South, but rather along the spine of the Appalachians running from Georgia all the way up to New York and southern Vermont.

    [Three quarters of whites don't have any non-white friends]

    Other hotbeds of racist searches appear in areas of the Gulf Coast, Michigan's Upper Peninsula, and a large portion of Ohio. But the searches get rarer the further West you go. West of Texas, no region falls into the "much more than average" category. This map follows the general contours of a map of racist Tweets made by researchers at Humboldt State University.

    So some people are sitting at home by themselves, Googling a bunch of racist stuff. What does it matter? As it turns out, it matters quite a bit. The researchers on the PLOS ONE paper found that racist searches were correlated with higher mortality rates for blacks, even after controlling for a variety of racial and socio-economic variables.

    "Results from our study indicate that living in an area characterized by a one standard deviation greater proportion of racist Google searches is associated with an 8.2% increase in the all-cause mortality rate among Blacks," the authors conclude. Now, of course, Google searches aren't directly leading to the deaths of African Americans. But previous research has shown that the prevalence of racist attitudes can contribute to poor health and economic outcomes among black residents.

    "Racially motivated experiences of discrimination impact health via diminished socioeconomic attainment and by enforcing patterns in racial residential segregation, geographically isolating large segments of the Black population into worse neighborhood conditions," the authors write, summarizing existing research. "Racial discrimination in employment can also lead to lower income and greater financial strain, which in turn have been linked to worse mental and physical health outcomes."
     
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  2. joe361

    joe361 Well-Known Member

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    Dawg Shed?
     
  3. dawg

    dawg In The Dog House Staff Member

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    Google knows what kind of underwear you have on right now.
     
  4. NiggalissCage

    NiggalissCage Well-Known Member

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    What if you are just searching for black porn?
     
  5. Nemo

    Nemo Beer Can Thick Gold

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    Does Google track non whitey shenanigans?
     
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  6. joe361

    joe361 Well-Known Member

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    Commando. :p
     
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  7. iloveyoubut

    iloveyoubut Well-Known Member

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    My whole state of Rhode Island is red, but I would not consider myself racist.
     
  8. dawg

    dawg In The Dog House Staff Member

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    Nemo, Google knows what we all had for breakfast. While the study is interesting we should all be concerned on the sheer amount of knowlege that Google has on all of us.
     
  9. zutroy

    zutroy Totally nude. Totally flawless.

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    I searched that word combined with every entry of the 1995 softback edition of Webster's Dictionary and my area is still less than average. Very disappointing. I've done my job. Get to work folks.
     
  10. BethSucks

    BethSucks Well-Known Member Staff Member

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    Much less than average for me.
     
  11. Drungle

    Drungle VIP Extreme Gold

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    South Jersey in the red.Sounds about right.
     
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  12. DogStar69

    DogStar69 Well-Known Member

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    South Florida, light blue: correct.
     
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  13. ltd86

    ltd86 Racist Banned User

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    Most red states are blue on this map. But i thought...
     
  14. dawg

    dawg In The Dog House Staff Member

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    I find it funny that Texas is not the big evil red state we are accused of being. Can we inprove? sure but we are not in the red.
     
  15. Macro57

    Macro57 Well-Known Member

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    New York and Long Island is more racist than Florida. :giggle:
     
  16. SalsMasterShake

    SalsMasterShake Mouthpiece VIP

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    That map is constructed very weirdly. It's not by County, as LA County seems to be mixed in with San Bernardino and Inyo Counties (and is "more than average" racist - which is also weird). The Arizona Counties are all mixed up as well.
     
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  17. SalsMasterShake

    SalsMasterShake Mouthpiece VIP

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    Is that red splotch East Texas or Oklahoma? It's hard to tell...
     
  18. dawg

    dawg In The Dog House Staff Member

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    Looks like a small part of Texas.
     
  19. stash

    stash 2017 Kimbra of All Media VIP

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    probably Texoma or Texarkana

    Wait, which N word are we talking about here. ger or ga?
     
  20. Macro57

    Macro57 Well-Known Member

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    Now someone should google "cracka ass" and see what the map looks like.
     
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