Nicole Trunfio's Elle magazine cover reignites 'normalize breastfeeding' debate A magazine cover showing model Nicole Trunfio breastfeeding her four-month-old son has reignited the debate on women nursing in public -- but not for the reason you think. The Australian beauty shows a hint of cleavage as she breastfeeds baby Zion on the subscriber-only cover of Elle Australia. However, the June issue of the magazine on newsstands shows Trunfio completely covered up, smiling as she holds her sleeping son. Some critics have blasted the choice to "censor" the motherhood moment, prompting the hashtag #normalizebreastfeeding to trend on several social media sites. Editor-in-chief of ELLE Australia Justine Cullen told the Daily Mail that it was intended as a "beautiful bonus" for loyal readers. "Outside of normalizing breastfeeding, it's about not judging women. Whether it's for breastfeeding in public, or for not breastfeeding, or not being able to breastfeed," Cullen said. Past magazine covers have stirred up similar controversies, such as Angelina Jolie nursing one of her twins for W magazine in 2008 or Time's 2012 story about a mom who breastfeeding her nearly 4-year-old son. Glamour last year, however, chose to put a shot of Olivia Wilde's baby Otis suckling inside the magazine. "It's a pitiful truth that women are still regularly shamed or made to feel awkward for performing the fundamental act of feeding their babies wherever and whenever they need to," Cullen wrote in the publication. "Exposure to breastfeeding in the media is one of the things we can do to counter this, so I love this cover on many levels." Interestingly enough, Trunfio's alternate cover wasn't planned. Cullen said the photo happened "by accident" when Zion, Trunfio's first child with Grammy winner Gary Clark Jr., needed a feed during the shoot. "When we saw how beautiful they looked we simply moved her onto the set," she wrote. "It was a completely natural moment that resulted in a powerful picture." The 29-year-old supermodel, who's posed for Victoria's Secret, D&G and Chanel, defended the choice to pose while nursing. "There is nothing more powerful and beautiful than motherhood. The last thing I want to do is be controversial, so please take this for what it is, let us #normalizebreastfeeding," she added on Facebook Thursday. "There is nothing worse than a mother that is judged for feeding her hungry child in public... this stands for all women out there, whether you breastfeed or not, we gave birth, we are women, we are mothers." Some critics still objected to Elle for showing breastfeeding at all, let alone the cover. "It's so interesting to me that we could have run a swimsuit cover that showed a lot more breast and no-one would have raised an eyebrow," Cullen told BuzzFeed, "but show a breast performing its natural function and the world goes mental." According to the New York Daily News, 40 percent of mothers worldwide breastfeed their children but some still get "shamed" for doing it in public. Three U.S. states don't even allow it. Trunfio joins a growing list of celebrities trying to change that stigma. Alyssa Milano, Miranda Kerr, Gisele Bundchen and Pink have all posted pictures of themselves nursing in an effort to #normalizebreastfeeding. Spoiler: nsfw?