Forget HDTV, Because Ultra-HDTV Is On the Horizon (article meant for reading)

Discussion in 'The Bar' started by Magnificent Mr. Hole, Sep 15, 2012.

  1. Magnificent Mr. Hole

    Magnificent Mr. Hole Well-Known Member

    Reputations:
    56,698
    Joined:
    Sep 22, 2010
    Messages:
    20,609
    Likes Received:
    4,678
    http://www.hollywoodreporter.com/news/forget-hdtv-because-ultra-hdtv-370554

    [​IMG]


    As broadcasters debate how to transition to the newest technology, James Cameron insists 3D "is more important the long run."

    Television fans who just bought a new High Def TV, brace yourselves. Ultra-High Definition Television – with up to 16 times the picture information of today’s HDTV – is on the horizon.

    But while UHDTV is picking up interest among the world’s broadcasters, there is still plenty of debate about how to make a potential transition, how it will impact digital cinema, and whether 8K could come to rival 3D--an idea that 3D proponent James Cameron rejects.

    Those topics were all debated at the International Broadcasting Convention, which wrapped up in Amsterdam on Sept. 11, just a few short weeks after the International Telecommunication Union agreed on two levels of UHDTV, officially setting a worldwide standard.

    “We’ve seen a shift this week. There are [more broadcasters] that think this is just around the corner,†Sony Europe head of AV media Olivier Bovis said.

    In fact, at IBC, Sky Deutschland CEO Brian Sullivan announced support for UHDTV and revealed that his company is already working on an Ultra-HD project in Germany.

    So what exactly is Ultra-HD? The two levels of Ultra-HD, as agreed upon, are not resolution-specific. But, effectively, the first level could be viewed as one that supports 4K, the resolution-level that digital cinema is currently moving towards. The second, higher level 2 is the equivalent of 8K resolution, which is 16 times greater than today’s HD.

    Broadcasting level one would be easier than level two because the required bit rate is much lower. Additionally, 4K production technology is becoming readily available. IBC showcased a growing number of 4K cameras, monitors and video cards—as well as consumer displays. Sony showed a test of 4K live transmission via satellite, demonstrating that this capability is an achievable technical goal.

    Of course, change of this size comes with many hurdles, including getting the economics in place and meeting consumer demand. Some parts of the world have not yet completed a transition to HD. So a potential change will not take place overnight, although activity is starting.

    European Broadcast Union technical deputy director David Wood, who chairs the ITU committee that created the recommended UHDTV spec, told The Hollywood Reporter that many broadcasters view the move from HD to 8K as too great a leap and think it is prudent to start with 4K. He added that Korea plans to begin test broadcasts of level one next year.

    Most of the attention to the 8K version of UHDTV is coming from Japanese public broadcaster NHK, which is developing a level two-ready 8K UHDTV system called Super Hi-Vision.

    NHK, BBC and Olympic Broadcast Services teamed up for a test and demonstration of Super Hi-Vision during the recent London Olympics. At IBC, NHK showed dazzling 8K clips of the Opening Ceremony on an 85-inch 8K LCD prototype display from Sharp. Panasonic is also coming to the table with development of a 145-inch 8K plasma display.

    This week, NHK’s research arm received IBC’s highest honor, the International Honor for Excellence. Accepting the award, NHK president Masayuki Matsumoto cited the realism of the 8K coverage of Usain Bolt’s gold medal-winning 100m race, saying, “You would have thought the world’s fastest man was going to run right into you.â€

    NHK intends to start test broadcasts of Super Hi-Vision in Japan by 2020. But NHK Research senior manager Masakazu Iwaki told THR, “We have confidence that we will move faster.â€

    He added that NHK’s plans to go directly to 8K involves economic considerations. “We don't have the budget†to transition to 4K, and then again to 8K, he said.

    Iwaki said the broadcaster is considering future events such as the Olympic Games and the FIFA World Cup for additional testing. (Sony and Brazilian television broadcaster TV Globo have already tested 4K by lensing Rio’s Carnival in the format; Brazil will be site of the 2014 FIFA World Cup and Rio is the host city of the 2016 Olympic Games).

    There has been some discussion about how 8K might naturally create a 3D look, which would free TV viewers from having to don special glasses. “UHDTV has the wind in its sails, and 3D seems to be stuck in the harbor,†industry vet and consultant Patrick von Sychowski said of what he is hearing in the community. “Going against (UHDTV) is that most living rooms aren’t big enough for an 85-inch TV.â€

    “You are not comparing apples with apples,†said Cameron, a major 3D proponent. He made a stop at IBC with Vince Pace, his co-chair in 3D venue Cameron | Pace Group, and said, “3D is more important [than UHDTV] in the long run. The resolution will always improve, but getting the production paradigm down to how you shoot 3D at the source is critical.â€
    Turning to the potential impact on theatrical exhibition, some pointed out that Ultra HD’s 8K resolution—along with support for high frame rates up to 120 frames per second—could put pressure on digital cinemas to up the ante.

    “Cinema has always been challenged by competition in the home,†Cameron said. “We’ve got to push for higher resolution and higher frame rate standards. The only reason I have been hesitant in the past is that there was a bandwidth bottleneck for a while and I wanted stereo first. Now that stereo is entrenched, we are talking about improved resolution in 3D.â€

    But of the nascent 3D broadcast market, he said, “I am a little concerned about the bandwidth bottleneck—especially when broadcasters are fighting for bit rates against mobile. I wouldn’t want to see the emergence of 3D slowed down by higher resolution.â€

    David Monk, CEO of the European Digital Cinema Forum, said 8K doesn’t make economic sense for cinema. “In theaters, to appreciate that value, you would have to have gigantic screens and not so many seats,†he explained. “That is not a good economic proposition.â€

    But one insider told THR: “Cinema has to step up and keep pace. Large screens and high frame rates (HFRs) is where theatr is going.†Underscoring that message, there have been rumblings that several Hollywood directors are looking at supporting HFRs in future productions.
     
  2. Gomez

    Gomez Well-Known Member

    Reputations:
    34,353
    Joined:
    Dec 13, 2011
    Messages:
    20,906
    Likes Received:
    5,621
    aint payin for that shit :no:
     
  3. Tarpon1965

    Tarpon1965 Resident Dawg Whisperer

    Reputations:
    -153
    Joined:
    Sep 2, 2010
    Messages:
    8,961
    Likes Received:
    0
    Havoc already has an 8K set that he bought from Monoprice!
     
  4. ChuckZ

    ChuckZ You're so pusillanimous, oh yea.

    Reputations:
    190,508
    Joined:
    Sep 18, 2010
    Messages:
    207,052
    Likes Received:
    40,002
    fuck, ain't gonna watch 3D TV, FU Cameron
     
  5. Oscar Wilde

    Oscar Wilde Member

    Reputations:
    -3
    Joined:
    Sep 19, 2010
    Messages:
    323
    Likes Received:
    0
    You sexy dog! How are you?
     
  6. HeinousMark

    HeinousMark Creepy-Ass Cracka VIP

    Reputations:
    9
    Joined:
    Dec 14, 2011
    Messages:
    19,629
    Likes Received:
    3
    Designed Obsolescence...
     
  7. DarkFriday

    DarkFriday Fired as a MOD...Twice. Gold

    Reputations:
    721,335
    Joined:
    Jul 6, 2011
    Messages:
    172,341
    Likes Received:
    87,724
  8. Swayze

    Swayze Guest

    Reputations:
    0
    I wanna see Stevies teeth in UHDTV
     
  9. stripes

    stripes Active Member Banned User

    Reputations:
    76
    Joined:
    Dec 14, 2011
    Messages:
    24,560
    Likes Received:
    17
    they're gonna start playing us like we're apple idiots:facepalm:
     
  10. Magnificent Mr. Hole

    Magnificent Mr. Hole Well-Known Member

    Reputations:
    56,698
    Joined:
    Sep 22, 2010
    Messages:
    20,609
    Likes Received:
    4,678
    And the people will follow.
     
  11. Tarpon1965

    Tarpon1965 Resident Dawg Whisperer

    Reputations:
    -153
    Joined:
    Sep 2, 2010
    Messages:
    8,961
    Likes Received:
    0
    You best be talking to me. I'm fine, how are you buddy?
     
  12. DarkFriday

    DarkFriday Fired as a MOD...Twice. Gold

    Reputations:
    721,335
    Joined:
    Jul 6, 2011
    Messages:
    172,341
    Likes Received:
    87,724
    :schmoopysex:
     
  13. deidler

    deidler New Member

    Reputations:
    -3
    Joined:
    Jan 17, 2012
    Messages:
    2,630
    Likes Received:
    0
    Awesome! I can't wait to buy my 4th version of every Disney movie.
     
  14. DrivenByDemons

    DrivenByDemons Spinoff Jesus Staff Member

    Reputations:
    261,041
    Joined:
    Sep 16, 2010
    Messages:
    70,273
    Likes Received:
    42,163
    HD is enough. Up the framerate instead. 24p just isn't enough. 60 or even 120p would be so much better.
     
  15. Daveindiego

    Daveindiego Confirmed Internet Legend Gold

    Reputations:
    450,454
    Joined:
    Sep 19, 2010
    Messages:
    75,254
    Likes Received:
    29,732
    I already have like 6 of those TV's. They're all at least 55".
     
  16. RenchFries

    RenchFries Official Dawgshed Dutch representative Gold

    Reputations:
    171,187
    Joined:
    Apr 9, 2012
    Messages:
    23,113
    Likes Received:
    21,761
    1080P is already spectacular on a good plasma (fuck LCD and LED). I have a hard time seeing the difference between 720P and 1080P on a 42" screen from my couch already. And fuck 3D too. I don't need that shit.

    Actually, no.

    Movies that are recorded at higher frame rates look shitty and weird. They get a 'home video' look (with super high resolution and detail), which are usually shot at 60 FPS. 24 frames per second introduces blurring at rapid movement in pretty much the same kind of way our eyes see it. They shot the upcoming Lord of the Rings film "The Hobbit" in 48 frames per second and people who went to the screeners hated it.

    I've seen some samples of 48 FPS HD footage and it's weird and unnatural. As weird as it sounds, it's literally too sharp all the time. It looks like the movements are sped up in a weird way. The camera captures more movement in sharp detail than your brain usually gets to handle from your own eyes. While this sounds cool, it really is not. It's very tiring to watch and it gives me a headache after a while.

    Most TV's have a function that ups the frames per second artificially. They usually call it 'natural motion' or some shit. I absolutely hate the look of it.