MrJeff2000 SFN Gold Supporter Conservatively, the show does 20 minutes of advertising per show. At the OLD rates, that comes to $200,000 per DAY or $600,000 per week. Howard said they "owe" SiriusXM around 160 shows per year. That would tally $32M per year in ad sales for live shows. No matter how you factor it, SiriusXM is losing money on paying Stern directly, even when you consider discounted ad rates for Best Of and H101 programs. However he still drives subscriptions. Approximately 75 percent of the customers buy SiriusXM strictly for Stern. So you have to add them into the equation. And then put the $32M as the cherry on top, since nothing else on the service generates anything CLOSE to that amount. There is so much wrong with this that it's laughable but it will go unchallenged over there: First, the math is wrong, those numbers are derived as if Stern was doing only live reads at the inflated rate that was posted here last week. Second, Stern gets the lions share of the advertising revenue for himself, confirmed by the contract posted in the lawsuit materials. Third, 75% of subscribers subscribe for Stern!!!!!!! Pretty interesting since only about 40% of subscriptions include the HSS, even before SiriusXM started to turn a profit Karmizan stated that 78% of all new subscriptions were due to car sales. Fourth, Howard does 110, not 160, shows a year confirmed by Booey multiple times What a bunch of fucking sheep, incapable of thinking for themselves.