Gay Hamburger, have it your way

Discussion in 'The Howard Stern Show' started by MutteringJohn, Jul 2, 2014.

  1. MutteringJohn

    MutteringJohn Well-Known Member

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    Burger King has concocted yet another way to have it your way: a gay pride burger.

    The Proud Whopper, as it's called, comes wrapped in a rainbow colored wrapper with this inscription: "We are all the same inside." It will be sold through Thursday at one Burger King restaurant on San Francisco's Market Street, that was at the heart of the route for last weekend's 44th annual San Francisco Pride Celebration & Parade.

    Burger King on Wednesday morning at 8 a.m. EST plans to post a two-minute video about the Proud Whopper on its YouTube channel.

    "It showcases who we are as a brand," says Fernando Machado, senior vice president of global brand management at Burger King. "It shows how we, as a brand, believe in self-expression."

    The inspiration behind the unusual burger wrap and video, he says, is Burger King's localized efforts to put into motion actions that support its recently-tweaked slogan: "Be Your Way."

    The move also demonstrates BK's desire to stay connected to its base of Millennial customers. Gay rights is an issue that reverberates strongly with many Millennials both inside and outside the U.S. Burger King also was a sponsor of San Francisco's gay pride parade. Machado says that's the first time Burger King has sponsored a gay pride parade in the U.S., though it may have sponsored some outside the country.

    The downtown San Francisco Burger King sold "Proud Whoppers" last weekend, during the parade and also passed out some 50,000 rainbow Burger King crowns, that were worn by parade participants and spectators. The video, created by the Miami office of Burger King's ad agency David, captures customers discussing whether or not the burger, itself, is different. At $4.29 it costs the same as a conventional Whopper. And, indeed, customers ultimately discover the only difference is the rainbow wrap.

    All Proud Whopper sandwich sales, Machado says, will be donated to the Burger King McLamore Foundation for scholarships benefiting LGBT high school seniors graduating in spring 2015.

    One gay rights activist says BK is doing the right thing. "Whenever a company comes out in support of gay people, it makes a difference," says Jordan Bach, a consultant to corporations on gay rights issues and a GLAAD media partner. "But when it's done right—when it's done with a campaign that shows the company understands diversity and really believes in the profound acceptance of other people—that sort of marketing can change minds and hearts at the deepest level."

    For the moment, Burger King has no plans to broaden the promotion, Machado says, but notes, "we may consider something even bigger later on."

    As for the wrappers, he says, they've already become collectibles. "Customers were folding the wrappers and taking them home with them," he says. Pretty soon, he says, they'll probably show up on eBay.

    [​IMG]
     
  2. Shithead

    Shithead Well-Known Member

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    M'donalds is serving theirs wrapped in welfare stamps.....
     
  3. reno

    reno VIP Extreme Gold

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    It should be sold by Burger Queen.
     
  4. HowieStearn

    HowieStearn HateClub

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    youd think it would be a foot long hotdog.. just sayin
     
  5. Birddog

    Birddog Well-Known Member

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    We are fucked as a country
     
  6. Joe Bauers

    Joe Bauers Well-Known Member

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    Ridiculous. :argh: This country is Doomed. :banghead:
     
  7. Joe Bauers

    Joe Bauers Well-Known Member

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    :emperor:
     
  8. Anfkid

    Anfkid Blue Banner Mafia Staff Member

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    We have a place in New York City that probably makes some the best ice cream in the world and it's called the big Gay ice cream shop it's so awesome. They even make bacon ice cream sammiches. I thought this was that for second maybe they were making hamburgers but yea anyway
     
  9. broccoli rob

    broccoli rob thanks for the memories DW3

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    Who is more gay: the gay guy folding his gay wrapper to take home and make a collectible/sell on ebay, or the gay guy buying the gay wrapper off of ebay?
     
  10. Anfkid

    Anfkid Blue Banner Mafia Staff Member

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    Ok noww that's fuckin funny :jj:
     
  11. HowieStearn

    HowieStearn HateClub

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    :grad: that is a trick question
     
  12. BadKarma

    BadKarma Extended Member

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    Or a fillet of fish sandwich...uncooked of course
     
  13. Dump Button

    Dump Button Former Mall Security Guard

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    That's a stumper
     
  14. Mulletude

    Mulletude I'm Big In The Hate Club, Ya Know VIP

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    Special sauce provided by Perez Hilton and Richard Simmons.
     
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  15. chuk

    chuk Well-Known Member

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    Just don't ask what the "special sauce" is.
     
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  16. chuk

    chuk Well-Known Member

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    ninja'd
     
  17. Birddog

    Birddog Well-Known Member

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    Yes
     
  18. Roland Schwinn

    Roland Schwinn *Likes reported as of October 14, 2016 Gold

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  19. Mike

    Mike Yeah Gold

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  20. slab0meat

    slab0meat negative creep VIP

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    Will Chick-fil-A be doing this too anytime soon?