As reported by Variety and The New York Times in February of this year, Howard has signed on with buddy Lloyd Braun's production company Whalerock Industries (to be referred to from here on out as Whalecock) to create his own "hub". From Variety: The company’s first deals are with Howard Stern, the Kardashian clan — Kim Kardashian West, Khloe Kardashian, Kourtney Kardashian, Kendall Jenner and Kylie Jenner — and rapper Tyler, the Creator. Specifics on Whalerock’s “media hubs” are sketchy for now. The first rollout will be an app from Tyler, the Creator to launch in the first half of 2015 ... On March 11, 2015, I posted this: One month later, on April 15, 2015, Howard spent five minutes discussing -- for the first time ever -- Tyler, the Creator. He played a clip of the rapper saying the N-word at Coachella, then asked Robin if they'd ever had him on the show. Howard speculated that Tyler would be a great guest. This was no coincidence. Just one week earlier, on April 8, 2015, Howard's fellow Whalecock client unveiled the first rollout of the new Whalecock celebrity "hub": an app called Golf Media. From Pitchfork: --- Tyler, the Creator Launches Golf Media App "Tyler and his brain without restrictions and bullshit" By Evan Minsker on April 8, 2015 at 3:37 p.m. EDT Photo via Tyler's Instagram Tyler, the Creator has launched Golf Media, an app that promises "Tyler and his brain without restrictions and bullshit," as The Fader reports. The app, which can be downloaded now, will begin updating with content tonight. New users can register for two free months at Golf Wang, after which it'll begin costing $5 a month ... The iOs store description of the app includes this quote from Tyler: "Golf Media is basically my brain in one place. It does just about everything except cure asthma. If you find an app that cures asthma, definitely let me know." "It's a bunch of different things that are original, curated and constantly changing," manager Christian Clancy told The Fader. "Original series, content, live streaming, radio, tour stuff, golf wang, interactive and whatever other buzzwords that sound mildly annoying and marketing-like." In February, Tyler called the app his "vision"—his attempt to make "my own MTV or my own Cartoon Network," according to The Hollywood Reporter. "It's not about the money for me," he said, "I wanted my own network. I wanted to do something cool. It's always about me doing something that I think is awesome." --- Expect Howard to say virtually the exact same thing Tyler said about his app when he describes his own later this year. Will Whalecock and Marci Turk even persuade him to sell merchandise, like Tyler's doing? This begins to explain why Howard is backlogging video of celebrity interviews, why he's amassing a photo gallery of portraits of himself with celebs, why he's suddenly bringing new staffers onboard, and why he's always talking about Apple products and iTunes. This also explains the rumors that he'll be taking his show to Apple: Whalecock "hubs" are available through iTunes.