Google Admit they are Unhappy with Android App Sales

Discussion in 'The Bar' started by TYSON, Jan 27, 2011.

  1. TYSON

    TYSON New Member VIP

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    Google have admitted they are far from happy with the amount of apps they are selling. Speaking to an anxious room of developers at the Social Apps conference yesterday, Android platform manager Eric Chu outlined a plan to help drive sales over the next 12 months.

    The huge success of the Apple App Store was always going to be hard to live up to, but Google are having more trouble keeping up than they originally thought. However, they are not without a plan, which involves creating an in-app payment system for periodic content, negotiating with regional mobile developers, and making it easier for users to bill apps directly to their mobile account.

    Chu also seems to be learning from the book of Jobs, saying he has assembled a team to clean up the Android Market and start “weeding out apps that violate Android Market’s terms of service.†Perhaps the open, free-for-all approach of Android is not quite the utopia that many people seemed to believe.

    This open attitude is also making it hard for Google to weed out malware, as they basically have to wait for problems to arise before they can do anything about them. Chu also talked about a migration to HTML5 apps, and other Google employees have also make it clear that the current Java-like core may be nothing but a stepping stone to a future that hasn’t yet arrived.

    The issue surrounding HTML5 is very interesting indeed, although it is sure to undermine the confidence of current app developers. It also goes to show that the consistent approach of Apple with regard to app development and implementation is one of the major reasons they recently passed the 10 billion download mark, as no matter what you think of them, you always know what you are going to get.

    While people are continuing to download free apps from the Android Marketplace, the challenge for Eric Chu and the Android platform team is in turning these interested parties into real “money on the table†customers.

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  2. Mark Mayonnaise

    Mark Mayonnaise You look like a tree! VIP

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  3. GHP

    GHP New Member Banned User

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    Eric Chu :facepalm:
     
  4. GHP

    GHP New Member Banned User

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