This was announced a while back but it's catching on nicely. Accelerated Mobile Pages. It's fucking beautiful. HTML has become such a bloated clunky mess and google wants to trim that down for mobile so things load quickly and efficiently. Try it yourself to see how awesome it is. Just google "new york times" or "the guardian" from your phone as an example. You should see some icons with news stories labeled AMP. Open one. It loads almost instantly. Once you are on an AMP page you just scroll side to side for more stories or content. This fucking needs to catch on. Can you imagine surfing dawgs site as fast as those pages load on a phone? I'm drooling at the thought.