Google slammed by feminists over 'misogynistic' new product - but is it really offensive? Tech giant makes embarrassing U-turn to avoid offending super sensitive campaigners and 'social justice warriors' Google Google has made the humiliating decision to change the name of one of its new products over fears it would offend feminists. Last month, the tech colossus released a program called Brotli , which compresses websites to make them load quicker. But it made the "controversial" decision to make this new program produce files ending with the suffix ".bro". In America, feminists use the word bro as a shorthand to refer to beer-swilling blokes whose sexism and misogyny is alleged to contribute to sexism and "rape culture". It's also just a word men use to refer to each other. But Google decided to change its filename for fear of offending "social justice warriors", or SJWs, who are known to lead vociferous online campaigns against anything they deem offensive or inappropriate. Getty Images Bro: Are manly men dangerous or harmless? Google software engineer Zoltan Szabadka wrote: "I have asked a feminist friend from the North American culture-sphere, and she advised against bro. "We have found a compromise that satisfies us, so we don't need to discuss this further. Even if we don't understand why people are upset from our cultural standpoint, they would be (unnecessarily) upset and this is enough reason not to use it." On Github, the website where Google and other companies share open source programs, a commenter wrote: "Bro has a gender problem, even though the dual meaning is unintentional. It comes off misogynistic and unprofessional due to the world it lives in." On Twitter, people reacted badly to the change, with critics slamming Google for bowing to the demands of a small group of highly censorious people.