Entertainment Here's How HBO Expects to Knock Off Netflix

Discussion in 'The Howard Stern Show' started by rory, Nov 16, 2015.

  1. rory

    rory Well-Known Member

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    The company has made some big moves that may give it an edge over the streaming leader.
    Before Netflix (NASDAQ:NFLX) became the go-to source for high quality original television shows, Time Warner's (NYSE:TWX) HBO was the undisputed leader in that category.

    The pay cable station started with lower-brow shows in the 1980s and 1990s like First & Ten, Dream On, and Tales From the Crypt before staking out a reputation for quality delivering groundbreaking programs including The Larry Sanders Show, The Sopranos, and Six Feet Under. For many years the company used the slogan, "It's not just TV, It's HBO," and that meant something.

    "HBO effectively created a new value proposition that that television was something worth paying for," wrote In Lee in the Handbook of Research on Telecommunications Planning and Management for Business.

    The Time Warner property built a reputation for delivering event television and shows that met a certain standard. Even its programs which failed to reach a mass audience like Enlightenment or The Newsroom were noble experiments, and pretty much any drama or comedy bearing its banner got at least a chance from viewers.

    Recently however Netflix has taken over HBO's former reputation. Yes, the cable company still has appointment programs in Game of Thrones and to a lesser extent Last Week Tonight but it's ceded some of its former luster to mostly the streaming leader, but also cable channels like AMC (Mad Men,The Walking Dead).

    Now that HBO is no longer just a premium cable channel, it's also a stand-alone app directly competing with Netflix, Time Warner has a plan to reclaim its place at the top of the content heap.

    What is HBO doing? For most of its existence HBO's success was driven by its ability to constantly have at least one show that was so popular people simply could not skip it. Whether it was Sex in the City or True Blood, those hit shows made the rest of the channel's package of movies, sports, and the occasional talk show a good deal.

    What HBO did not have was regular appointment content on a wide scale. Yes, it has Bill Maher, and it used to have Chris Rock, hosting once-a-week shows, but it did not have a stable of difference makers under contract creating content.

    That has changed rapidly in recent months with the cable channel/pay service locking up a deal with Vice for a daily news program, signing sports/pop culture personality Bill Simmons for a daily talk show, podcasts, and other content, and most importantly landing Jon Stewart. The former Daily Show host won't be hosting a show, at least at first, instead he'll be delivering shorter content for the company's digital platforms.

    Why does this matter?Vice, Simmons, and Stewart all have audiences which will likely follow them to HBO. Signing all three for varying, but significant roles gives the cable/streaming service more reasons for people to subscribe beyond its big dramas and comedies. That's very important given that creating hit shows has become harder for the network.

    Vice is a bit of a wild card, but it has proven popular with younger viewers -- the people who would cut the cord and opt for HBO and/or Netflix. Stewart and Simmons however are proven commodities with dedicated audiences. Simmons has already shown that with his post-ESPN podcast jumping to the top of the charts straight out of the gate and there's no reason to believe Stewart's fans won't follow.
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    Aside from Howard Stern (who is about to be a free agent) it's hard to see who HBO could have signed that would have been more likely to bring viewers/subscribers with them.


    Netflix is not standing patThe streaming leader actually beat Netflix to the punch by signing Chelsea Handler to host a talk show. Handler has had numerous hit books and her E! late night show carved out an audience that was not that much smaller than Stewarts at its peak. The outspoken personality may not quite have Simmons or Stewart's following, but she has proven popular with women and signing her will likely pay off for Netflix.

    This round goes to Time Warner's HBOThe biggest challenge for HBO as it attempts to make its Now service -- which does not require a cable subscription -- a viable Netflix competitor is that it costs more. The difference between $14.99 and $9.99 a month is fairly significant if consumers see both services as an equal value.

    Currently, HBO has better originals archives, offers sports programming, and has more topical programming. Netflix has more movies and TV shows in a broad sense as well as more must-see originals.

    Adding Vice, Simmons, and Stewart however may tip the overall balance to HBO. Yes, Netflix will still have a number of programs which are watercooler-worthy, but what stops users from joining for a month or two a year and binge watching? With its new lineups of name-brand stars, HBO has given people more reason to tune in on a daily basis -- especially the Stewart deal -- and that might give it an edge over Netflix for now.
     
  2. yaddc

    yaddc Well-Known Member

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    I love my netflix every morning while on the treadmill.
     
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  3. Tipsey Russell

    Tipsey Russell VIP Extreme Gold

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    the doc said I was at the age where I had to start taking some care of myself
    there were zero issues but it was still sound advice I suppose

    so we bought one of these queer elliptical deals--I also watch the Netflix while using it


    I really hate Netflix as a result--though I really like that narcos
     
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  4. Not Sure

    Not Sure Well-Known Member Banned User

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    Howard ain't going to no HBO unless they offer their service on SIM cards.
     
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  5. JRoyle411

    JRoyle411 I want to live in a hamburger bun.

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    I have both....

    [​IMG]
     
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  6. Goodfella

    Goodfella Well-Known Member

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    I have one of those ellipticals that i bought for my wife. I hate it and want a treadmill.
     
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  7. Vincenzo69

    Vincenzo69 Well-Known Member

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    Been saying all along once he got fired off AGT he's going to HBO or showtime. Howard does not want to continue doing the radio show but he still wants to be in showbiz to maintain his A-list lifestyle.
     
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  8. Mlaw

    Mlaw Quite Contrarian Gold

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    The quality of HBO shows has not stayed consistent at all, Showtime has much better programming
     
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  9. binhphuocngu

    binhphuocngu Well-Known Member

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    Howards' show would be EDGY. He'll talk about how he works hard during weekends while bringing exactly NO CONTENT to the show and how he cannot relate to the common man. Kinda like what he does now.
     
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  10. FSFN

    FSFN Well-Known Member

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    I cancelled Netflix a few months back, I know it's cheap, but I could never find anything to watch. It was a bunch of movies and shows that I've seen before, or didn't want to watch.
     
  11. TheMercenary

    TheMercenary Collecting Light Gold

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    I love mine.

    [​IMG]
     
  12. rebelfan

    rebelfan Active Member

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    I appreciate the insight...thanks rory.

    ...as an aside. I've gave up on all the HBO and the other DTV movie channels 2 years ago when I got my Roku. Still on the fence about cutting the cable although it looks very likely. Not the price so much as the joy of watching commercial TV has worn out it's welcome.

    Seriously it's become work to watch TV. The commercials are vulgarly loud and what's the sense of having a 100 channels if they all go to commercial break at the same time?

    HBO was my fav movie channel though, I suppose the reason I got rid of it is that they show the same programming all the time.
     
  13. TheMercenary

    TheMercenary Collecting Light Gold

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    [​IMG]
     
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  14. rebelfan

    rebelfan Active Member

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    ...HBO has deeper pockets than Netflix so I suppose entertainment, like any other commodity is subject to the competition of a price war.
     
  15. lastlaugh

    lastlaugh Well-Known Member

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    Inking high priced talent and the cost of producing content could lead to price increases.
     
  16. Vincenzo69

    Vincenzo69 Well-Known Member

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    Homeland is the best show on either network by far. Game of Thrones is horribly overrated the only current HBO shows that are good are Vice and John Oliver.
     
  17. Willowglen

    Willowglen Lookin thru the glass ceiling & up Stephs skirt VIP

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    Marvels Jessica Jones starts next week on Netflix
     
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  18. unclefreddy

    unclefreddy Well-Known Member

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    At most, you can say Howard is radio-friendly, meaning I can see him entertaining a deal for a pod cast or other radio show, but no way is Howard Television-friendly. With AGT, you had a circus to concentrate on and you didn't have to look at the wig for 30 minutes to an hour straight. If Howard would do a TV show, he would have to sit in darkness with only a light on the guest.
    Interview shows suck, because anyone important enough doesn't have to book themselves on an interview show.
     
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  19. R.P. McMurphy

    R.P. McMurphy Well-Known Member

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    ...why the fuck would hbo want howard stern? hbo is not going to pay howard aywhere what hes dreaming of. ask netflix how hard it is to bargin with hbo. every performer in the past has said hbo doesnt pay shit. this article smells like a desperate buchwald has a friend writing for nsdaqs website. howard stern, thats about as timely as moms mabely.
     
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  20. loogaroo

    loogaroo Well-Known Member

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    netflix has a weak movie selection but their docs & tv shows are way better

    i got all the hbo channels free from comcast & never watch em
     
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