Here's what Howard Stern can teach you about business

Discussion in 'The Howard Stern Show' started by Nemo, Jun 12, 2014.

  1. Nemo

    Nemo Beer Can Thick Gold

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    http://www.bizjournals.com/baltimor...es-what-howard-stern-can-teach-you-about.html


    Ryan Goff
    https://twitter.com/RyanatMGH

    Ryan Goff is the SVP, social media marketing director for Owings Mills-based MGH Inc.




    :facepalm:

    Jun 12, 2014, 7:41am EDT Updated: Jun 12, 2014, 10:04am EDT
    Ryan Goff, Contributor


    When you tell someone you’re a Howard Stern fan, either you gain a new best friend — connecting over prank phone calls and the latest Eric the Actor updates — or you’re stereotyped as a sick, depraved pervert.

    Because of this polarization, it’s rare to hear the King of All Media’s name come up around the business table. But many of us super-fans see beyond the sex jokes and offensive commentary to a man who has built one of the most recognizable brands in the country, dominated his industry and revolutionized entertainment.

    Stern is one of the greatest businessmen of our time, and here are just a few of the lessons that can be learned from him:

    Surround yourself with the best

    Early in his career, Howard was fortunate enough to team up with people who made him better at his job — people like Fred Norris, Gary “Bababooey†Dell’Abate and Robin Quivers, who can take even the most boring of subjects and turn them into hour-long bits that throw listeners into fits of hysteria.

    For the past 30 years, this team has woken up at 4:30 a.m., put in countless hours, sacrificed personal lives and created some of the best radio this world has ever known. They remain together and appear stronger than ever.

    So take a look at your team and ask yourself: “Are these the people who are going to get me where I want to be? Is this my 30-year dream team?†If the answer is no, it might be time to look for your Fred, Gary and Robin.


    Be fierce

    Stern has never been afraid of his competition.

    Throughout much of the 1980s and ’90s, it wasn’t uncommon to hear Stern mentioning rivals by name and pointing out what he perceived as their shortcomings. He’d read their Nielsen ratings to his listeners and questioned how anyone could call themselves a Don Imus fan.


    As his program expanded to new markets through syndication, Stern identified new adversaries and set out to steal the top position. Once there, he’d throw massive parties to celebrate his accomplishments.

    Unlike Howard, most people today are afraid of their competitors. They worry about the repercussions of pointing out others’ shortcomings and consequently miss opportunities to gain market share.

    Follow Stern’s lead by identifying your biggest competitors, setting your sights on their positions, and aggressively pursuing until you’ve dominated. If you’re confident in your abilities, you’ll have nothing to worry about.

    Don’t be paralyzed by fear of the unknown

    When he was at the height of his career, Stern did something unthinkable: He quit his job.

    On Dec. 16, 2005, Stern hosted his final show on FM radio and pursued a new venture with Sirius (now Sirius XM Radio Inc.). With fewer than 1 million subscribers at the time of his contract signing (a significant departure from his daily FM listening audience of 12 million), Sirius seemed like an odd move for Stern. It had nowhere near the subscriber base of its then-competitor, XM Radio, and it was a largely unproven medium.

    But Stern didn’t let himself be hindered by what he didn’t know. He knew he had outgrown terrestrial radio (and constant fines from the Federal Communications Commission) and was confident in his ability to start fresh.

    Twenty-four million subscribers and one satellite radio merger later, it’s obvious that Howard was right to take the leap from safe and comfortable into the unknown.

    Much like life, business is about taking risks. It’s not always comfortable and can often cause stress, but no one ever gets ahead by doing the same thing every day. Look for your Sirius Satellite opportunity and pursue it without looking back.
     
  2. Mr Vengeance

    Mr Vengeance Ladies love cool V. VIP

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    This guy is a social marketing director? He might want to try listening to a show before writing an article.
     
  3. BethSucks

    BethSucks Well-Known Member Staff Member

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    "At the height of his career he quit his job"

    Stern had lost millions of listeners and wasn't even a consistent #1 in Manhattan when he pranked Sirius. Buchwald saw the writing on the wall that the days of big morning shows were over and moved where there was no way to track the decline of his client's show. The credit goes to Buchwald, not Stern, for having the foresight to see that Internet/iPod options were impacting regular radio and they needed to run their marble scam elsewhere.
     
  4. Hamptons Bowler

    Hamptons Bowler Member

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    He "built one of the most recognizable brands in the country" then stopped being that brand.
     
  5. Nemo

    Nemo Beer Can Thick Gold

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  6. Nemo

    Nemo Beer Can Thick Gold

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    :mad:

    He built this city on cock and balls....built this city.....he built this city on cock and balls
     
  7. FSFN

    FSFN Well-Known Member

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    I just tweeted him. I expect Garypuppet and others to do the same.
     
  8. Rob0729

    Rob0729 Well-Known Member

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    That is one of the biggest Stern lies. His ratings were free falling as early as 2000. He was in serious danger of losing markets and taking big pay cuts if he remained with terrestrial radio. I think Clear Channel used the FCC as an excuse to dump Howard because his fees were starting to become too high for his ratings.

    http://www.eonline.com/news/40423/howard-stern-s-ratings-slip
     
  9. Burly

    Burly Well-Known Member Banned User

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    "When you tell someone you’re a Howard Stern fan, either you gain a new best friend — connecting over prank phone calls and the latest Eric the Actor updates — or you’re stereotyped as a sick, depraved pervert."



    Or they just think you are a faggit with shitty taste.
     
  10. R.P. McMurphy

    R.P. McMurphy Well-Known Member

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    ...why does howard keep running up onto the stage during every agt? i thought he just wanted to judge? ill take my answer on the air.
     
  11. Nemo

    Nemo Beer Can Thick Gold

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    Howard is the king of the 2-11 year old demo.
    They love it when he dances.
     
  12. Uncle Larry

    Uncle Larry Well-Known Member VIP

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    Jon Hein would be proud of this piece of propaganda. Stern isn't about taking risks, he's about getting the most guaranteed marbles that he can, and Sirius was willing to pony up more than he could get from others at the time. The guy also forgot to mention that only a portion of the 24 million subscribers can even hear the riveting kitty adoption segments and AGT talk available on Howard 100 three times a week.
     
  13. BethSucks

    BethSucks Well-Known Member Staff Member

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    "Mommy look! The lady with the funny hair is dancing again, can I have Cheetos with my Snapple?"
     
  14. HORSETOOTHED

    HORSETOOTHED Well-Known Member

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    ...fixed
     
  15. SouthernListen

    SouthernListen I don't follow the crowd. Sorry about that. VIP

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    The sad, sorry, and did I mention sad?, state of journalism.
     
  16. Mr Vengeance

    Mr Vengeance Ladies love cool V. VIP

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    Judging by his latest tweet, the message has been received, and as expected, his response confirms that he's nothing more than a Howie fanboy.

    [​IMG]Ryan Goff
    @RyanatMGH
    · 7m

    According to my Twitter stream, there are a lottttt of people who don't like @HowardStern We can't all have good taste.
     
  17. icypussy

    icypussy clit finder Gold

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    untitled.png
    Even Howie himself thinks that's funny!
     
  18. PI Nate

    PI Nate Disenfranchised since 1984... Gold

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    [​IMG]
     
  19. Mlaw

    Mlaw Quite Contrarian Gold

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    It makes you insane that Howard is respected everywhere except this place :jj:
     
  20. Mlaw

    Mlaw Quite Contrarian Gold

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    he's not a journalist, he's works for a marketing firm