http://www.bizjournals.com/baltimor...es-what-howard-stern-can-teach-you-about.html Ryan Goff https://twitter.com/RyanatMGH Ryan Goff is the SVP, social media marketing director for Owings Mills-based MGH Inc. Jun 12, 2014, 7:41am EDT Updated: Jun 12, 2014, 10:04am EDT Ryan Goff, Contributor When you tell someone youâ€™re a Howard Stern fan, either you gain a new best friend â€” connecting over prank phone calls and the latest Eric the Actor updates â€” or youâ€™re stereotyped as a sick, depraved pervert. Because of this polarization, itâ€™s rare to hear the King of All Mediaâ€™s name come up around the business table. But many of us super-fans see beyond the sex jokes and offensive commentary to a man who has built one of the most recognizable brands in the country, dominated his industry and revolutionized entertainment. Stern is one of the greatest businessmen of our time, and here are just a few of the lessons that can be learned from him: Surround yourself with the best Early in his career, Howard was fortunate enough to team up with people who made him better at his job â€” people like Fred Norris, Gary â€œBababooeyâ€ Dellâ€™Abate and Robin Quivers, who can take even the most boring of subjects and turn them into hour-long bits that throw listeners into fits of hysteria. For the past 30 years, this team has woken up at 4:30 a.m., put in countless hours, sacrificed personal lives and created some of the best radio this world has ever known. They remain together and appear stronger than ever. So take a look at your team and ask yourself: â€œAre these the people who are going to get me where I want to be? Is this my 30-year dream team?â€ If the answer is no, it might be time to look for your Fred, Gary and Robin. Be fierce Stern has never been afraid of his competition. Throughout much of the 1980s and â€™90s, it wasnâ€™t uncommon to hear Stern mentioning rivals by name and pointing out what he perceived as their shortcomings. Heâ€™d read their Nielsen ratings to his listeners and questioned how anyone could call themselves a Don Imus fan. As his program expanded to new markets through syndication, Stern identified new adversaries and set out to steal the top position. Once there, heâ€™d throw massive parties to celebrate his accomplishments. Unlike Howard, most people today are afraid of their competitors. They worry about the repercussions of pointing out othersâ€™ shortcomings and consequently miss opportunities to gain market share. Follow Sternâ€™s lead by identifying your biggest competitors, setting your sights on their positions, and aggressively pursuing until youâ€™ve dominated. If youâ€™re confident in your abilities, youâ€™ll have nothing to worry about. Donâ€™t be paralyzed by fear of the unknown When he was at the height of his career, Stern did something unthinkable: He quit his job. On Dec. 16, 2005, Stern hosted his final show on FM radio and pursued a new venture with Sirius (now Sirius XM Radio Inc.). With fewer than 1 million subscribers at the time of his contract signing (a significant departure from his daily FM listening audience of 12 million), Sirius seemed like an odd move for Stern. It had nowhere near the subscriber base of its then-competitor, XM Radio, and it was a largely unproven medium. But Stern didnâ€™t let himself be hindered by what he didnâ€™t know. He knew he had outgrown terrestrial radio (and constant fines from the Federal Communications Commission) and was confident in his ability to start fresh. Twenty-four million subscribers and one satellite radio merger later, itâ€™s obvious that Howard was right to take the leap from safe and comfortable into the unknown. Much like life, business is about taking risks. Itâ€™s not always comfortable and can often cause stress, but no one ever gets ahead by doing the same thing every day. Look for your Sirius Satellite opportunity and pursue it without looking back.