Maybe make a real effort to advertise that another talent is broadcasting in studio 69 whenever Howard is off? Imus perhaps? Riley Martin? Sell tickets to the general public for standing in the hallways when Howard goes from studio to office? Assume control of guest bookings and requiring Howard to interview people that are already in the area even if he has NFC who they are? Make him dress funny, act gay, constantly promote sfailed side projects for him & his wife while chewing out his staff for trying to make a living outside the pittance of a salary that howie gives them?