Simply put; he owns or possesses power over the people he's friends with. Go through the list: Everybody at the show works for him, and they are all "friends". His personal trainer is his "bro", his wife is bought and paid for. Feel free to add others. This came out of re-listening to the "bro" argument where he says he's "bros" with Dr. Lew Weinstein and his trainer. The latter of whom he owns. You can't be friends with your employee, you're the boss.