Solid article. Well worth the read. http://www.foxsports.com/college-fo...n-social-media-mobs-and-radio-s-future-022515 Last week on vacation in Mexico I reread Howard Stern's 1993 book "Private Parts." The book sold millions of copies and was turned into a successful movie in 1997. I read it as a 14 year old back in 1993 before I knew who Howard Stern was and I loved all the parts about lesbians and sex. (I still loved the parts about lesbians and sex as a 35 year old, proving that a generation later I still pretty much have the same sense of humor). Last year Stern celebrated his sixtieth birthday with a gala celebration attended by many of the leading lights in the entertainment industry. He is the most successful radio host in the history of the medium and widely regarded as a superlative interviewer and a creative and comic genius. But that wasn't always the case. A ton of people hated Howard Stern during his rise to prominence. I wanted to reread the book because I admire Stern's ability as an entertainer and a businessman. I've asked the question on here several times of late because I think it's an integral one as the radio industry undergoes seismic change: if Stern were thirty and still building his radio career, what would he be doing right now? Would he do terrestrial radio at all, would he have gone the podcast route, what would the smartest and most creative man in our industry be doing? It's something I'm thinking about as I try to decide my future in radio, what would someone more talented and successful than me have done facing the same decision? As I read the book, I also focused on the controversies Stern created during his rise and the anger he provoked in many listeners My favorite quote from the entire book was when Stern said he never considered himself a shock jock, he said he was always shocked by the reactions of others to what he said. (I feel the exact same way with everything I say and write. It astounds me that people are still so shocked by someone giving his honest opinion.) This will come as no surprise to y'all, but I also loved the hate mail. Stern sprinkled his hate mail throughout the book, but it looked positively quaint to me. Why? Because it was all actual mail. Stern's hate mail required the postal service. In those days if you wanted to send hate mail you had to actually make an effort. You had to type or hand write the letter, search out an address, be able to afford proper postage, it took work to hate someone and let them know how much you hated them. You had to spend an hour or more to publish your hate and you still didn't have any idea whether someone would see it. I get tons of hate now, but I've never received actual hate mail that arrived in letter form. All my hate mail is electronic. There's more hate today than there's ever been before because the barrier to electronic hate is negligible.