Howard's new business partner Lloyd Braun rolled out the second set of "media hubs" today, starring the Kardashian sisters. They each posted a video excitedly promoting their new apps. I've broken down the press release to show how these new apps could apply to Howard, who is releasing his own in January: "Kim's features beauty video tutorials fashion posts and behind-the-scenes glimpses into her very public life. Khloe offers workout videos, sex tips and videos about home organization called "KLO-C-D." Kylie's is all about fashion and pop culture. Kendall takes fans with her as she travels around the world for modeling gigs. "The Kardashians and Jenners, who previewed the apps at an exclusive Nobu Malibu event earlier this month, are working with Lloyd Braun's Whalerock Industries to develop the apps and create content for each of them, overseen by former People editor Jen Garcia. The suite of apps are the latest of a number of planned apps from Whalerock. The first, a mobile hub for rapper Tyler, the Creator, launched in April. Whalerock also plans to launch an app for radio personality Howard Stern. " Some screen grabs from the apps: Can't wait to see what products Howard sells via his app! Hopefully it has a "Shop This Look" feature, with all of his Varvatos stuff purchasable.