A while back someone posted a SiriusXM ad sheet that indicated a live read on the HSS was around $4000 and commercial spot was around $1200. It's hard to gauge how much he gets from "weaving ads into the show content" but maybe 3 a day at $3000 a placement. So: 6 live reads/day = $24000 6 commercials/break x 5 breaks = $36000 Product placements = $9000 Total = 69,000/day $69,000/day x 110 live shows = $7.6 million a year Throw in the additional revenue from the replays, specials and 101 and you probably double that figure, Howard gets the lion's share of the money so he's probably banking around $10 million/year from the ads. Not bad considering he sold the listeners on "taking breaks only long enough to go to the bathroom" and that "they'd probably play music during them". Also no wonder that he never complains about the live reads like he did at WXRK.