A while back I was able to convince my Mom that this place is called Pantera bread, simply by calling it that repeatedly around her, and being that she has no frame of reference and doesn't know who Pantera is, she now believes that's actually the name and she'll say it to people and I'm all like ROFL. So now I'm working on a new diabolical plan that involves my coworker. Every now and then, the head honchos here go to this big meeting, it's some sort of electrical products expo or conference or some shit, and I don't know what the acronym for the event stands for but it sounds very similar to NAMBLA. The end game, obviously, is to use the power of suggestion to implant NAMBLA in my coworker's head through repeated intentional misuses of it, to the point where it supplants the actual name of the conference in his memory. This should not be difficult, he is something of a dumbfuck and already mispronounces/misuses half the words he says anyway. And when that wonderful day comes that a customer calls and asks for the CEO of the company, and my coworker informs them that he cannot come because he is at NAMBLA this week, my lulz shall be heard throughout the land.