From the HGTV website Mom Caves is hosted by Beth Stern, who has firsthand knowledge in this area as the proud owner of two mom caves: one in New York and a two-story version in her new home in the Hamptons. Both of Beth's mom caves are dressing rooms where she chills out with friends and gets ready for big nights out, and they're off-limits to her shock jock husband, Howard. Mom Caves will incorporate great cutting-edge design with the fun and glamour of Beth's world as we celebrate the women in our lives. Does that description appeal to middle America? also a two story dressing room?