If you have any sort of high end HDTV, whether it's plasma, lcd, or 4K, I highly recommend that you get a professional ISF calibrator to come into your home and get your television professionally calibrated. I was skeptical at first thinking "How much of a difference could it possibly make", "Is it worth the money", etc. But goddamn, what a difference it makes. The whites are pure white, the grayscale is absolutely perfect, and the blacks are true black. I thought I had my settings pretty decent, but when the guy hooked up his equipment and showed me the graphs on his laptop showing how off the colors were, I was shocked. It took a few hours, but he got everything looking the way it was meant to be seen, the colors are absolutely stunning now. 100x better than what I had thought were awesome looking pictures in THX mode. Don't go by what setting someone posts on the AV home theater forums. You have to go into the tv's service menu to tweak the colors in there first, and that should only be done with professional equipment. The guy I used travels all over the U.S. and teaches classes on calibration. He's from Maine, and went to Boston first before hitting my place yesterday, on his way down to do a professional job in Virginia. For $350, it's money well spent. I'll post before/after screenshots of what the color settings were once I get the email. End of story, thanks for reading.