Discussion in 'The Howard Stern Show' started by Ruffypup, Oct 18, 2012.
I just heard a "Bababooey" on ESPN during Madagascar commercial.
Huge business, Gary is a marketing genius.
I was listening to old tapes awhile ago, I think they were from the late 80s... Gary wanted to trademark "bababooey" and he got a talking to from management. Howard said if anyone was going to own it, it would be Howard himself. I don't think he ever did anything except block Gary.
There was another story where they sent word to another radio station to stop using it. I don't know if they had any actual legal recourse or not.
I wonder what Howard's cut was.
Here's what the tshirt looked like...
Good Christ, I've wondered what that looked like and it's far worse than I thought it would be.