Here is the point of the birthday show: Iâ€™m sure John Malone threw a couple mil at this production so he can get paid back in multiples with valuable data on Howard leading up to the next round of contract negotiations. 1. Offering a free listen button to anyone who signs online will measure how many people are interested in Stern that currently do not have Sirius. 2. Putting the show on a Friday will help Malone measure if people are still interested in Stern at all after heâ€™s been off the air for 2 days since he jets after Wednesday (at least internet subs like myself that can be measured). 3. What kind of stars can he draw? It appears he did extremely well in that regard. Any other metrics Iâ€™m not thinking of?