The ad campaign Kimmel did telling you to be cool and watch the college football playoffs? Ratings are down 36% from last year. More than 10 million less people did not watch. Now I realize everyone will say New Years eve but Kimmel's ad campaign and the entire strategy was to have people party and watch their tv's in mass. When are the studio executives going to realize Kimmel sucks? The guy gets paid to fail, miserably.