Laughable Propaganda: "Is Howard Stern About to Change the Media Landscape - Again?"

Discussion in 'The Howard Stern Show' started by OV, Jun 2, 2015.

  1. OV

    OV Rapscallion

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    Should the notorious 'shock jock' defect for another company, look for radio broadcasting to change drastically in his wake.

    This is written by Eric Volkman, a Motley Fool contributor but sounds like a more sophisticated Marianne Garvey type of Buchwald paid plant speaking directly to the Sirius decision-makers and/or appealing to other new paradigm deep-pockets with the assumption that Howard is still a game-changing prize. You decide

    Howard Stern loves to work himself into fits of righteous anger.

    Not long ago, the management of his present employer, Sirius XM (SIRI) satellite radio, became the target of his ire. Stern was upset that, according to him, they had agreed to a later start for his regular live broadcast, but then conditioned this upon his renewing his current contract with them.

    Since then, Stern has strongly hinted that he won't do so. What's inconvenient about that, as far as Sirius XM is concerned, is that the agreement expires at the end of this year. And Stern hasn't only been arguably its top attraction, he's one of the main reasons for its success.

    The company isn't as dependent as it once was on the controversial DJ's audience. Nevertheless, it goes almost without saying that his departure to another media outlet would hurt its results. But more broadly, it would almost certainly reshape the industry the company operates in.

    Changing the Dial

    For evidence of how much broadcast media has changed in a short space of time, look no further than the part of it that made Stern (in)famous. When he was coming to prominence in the early 1980s, the only choice for talents like himself -- gifted of voice but not handsome enough for TV -- was terrestrial radio.

    It's no stretch to say that Stern was a key figure responsible for taking that medium out of this world -- literally. Satellite radio came into its own near the end of the 20th century, but it wasn't really a viable business until he became part of it.

    He signed his first contract with Sirius Satellite Radio (as it was then officially known) in 2004, and for several years was one of its few bankable stars in the years before the company acquired other big-name voices (such as Jenny McCarthy and Dr. Laura Schlessinger).

    In that time, the company grew its revenue to over $4 billion last year from $242 million in 2005, and has been consistently profitable on the bottom line for years. Total subscribers over that stretch of time grew to 27.3 million from 3.3 million.

    The Many Stations of Broadcast Media

    Stern has even more of a chance to shift the industry's gears today.

    That's because a wide range of media is readily available for talents like his. This includes podcasts, internet broadcasters such as Google's (GOOG) YouTube, and websites custom-built for any purpose a talent like his might require.

    If he were to ditch Sirius XM, Stern would have no shortage of venue choices for broadcasting his show. He'd likely want a rich patron to shell out for it -- it's estimated to cost Sirius XM around $100 million per year.


    That's a lot of scratch, and it's assuming that he's happy to work for his present budget. A company would need deep pockets not only to afford him, but to build out the assets and marketing that it would need to retain an audience once he retires (he's 61 years old).

    The most likely suspects are companies in the tech sector that could conquer new worlds with Stern-powered momentum. For instance, both Google and Apple (AAPL) have or are planning to roll out streaming audio services in the not-too-distant future, and have nascent car media platforms. What better way to leverage these elements than by making the shock jock the top live broadcast attraction?

    With many quarters of good financial performance behind them, both companies are sitting on a mountain of money -- Apple's cash and marketable securities at the end of its most recently reported quarter stood at more than $33 billion, while the same figure for Google was over $65 billion.

    If one of them could nab Stern, it could instantly establish itself as a big player in the broadcast world, in addition to its dominance in other businesses. As we've seen with Sirius XM, once Stern's on board, it becomes easier to attract other big-name voice talent.

    Before long, if such a company played its hand well, its chosen platform might become the go-to choice for "radio" broadcasting, leaving its predecessor technologies in the dust.

    To Control the Airwaves

    No one needs to be told that technology is evolving at an ever-speedier rate. This is especially true of broadcast media. If Stern moves his show to a new home, the company managing that asset will become what, to a degree, Sirius XM is now -- a cutting-edge form of media dominating its corner of the broadcasting scene.

    http://www.dailyfinance.com/2015/06/02/howard-stern-change-media-landscape-again/
     
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  2. TallTyrion

    TallTyrion Triggered like a mofo VIP

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    If these companies don't do their due diligence on this horse puckey, they deserve to lose that kind of money.
     
  3. Benjamen

    Benjamen Well-Known Member

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    We knew about Howard's game-changing gear shift 15 months before his first live broadcast on Sirius, and he promoted his new venture daily. With just 6 months left on his Sirius contract, I'm pretty sure we'd have heard by now if he had exciting new plans.
     
  4. TallTyrion

    TallTyrion Triggered like a mofo VIP

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    it's exciting robin and it's a little thing called SIM cards.
     
  5. BethSucks

    BethSucks Well-Known Member Staff Member

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    :facepalm:
     
  6. FishySausage

    FishySausage Original Nuttah VIP Gold

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  7. BethSucks

    BethSucks Well-Known Member Staff Member

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    Could any executive be fooled by this crap, why would any emerging media/tech enterprise want a sixty+ year old that interviews 80 year olds and does Liza Minelli humor as their face?
     
  8. potroast

    potroast Well-Known Member

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    Howard wants YOU to be his partner.

    [​IMG]

    :nooo:
     
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  9. Chicken Soda

    Chicken Soda Unknown Member

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    Howard dropping sim cards and doing his show on Periscope.
     
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  10. Mr Fantastic

    Mr Fantastic Found Nemo VIP

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    I will say this for the article, Jenny McCarthy does have a nice set of big voices...



    [​IMG]
     
  11. Kool

    Kool Well-Known Member

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    Any company would do intesne research and see/find that listeners is not in the millions, AGT ratings are bland and down, his own twitter follower numbers are a joke, Forget about a big mega deal again.
     
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  12. Tovahund

    Tovahund Just a good dog.

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    :roll:Marginally pretty girl who lucked out or sucked out.
    If you stop by Orange County CA on a Sunday brunch you'd see women more beautiful than she ever was on her best day.
    Now with no discernible, talent, obnoxious personality, and fart jokes it's time for her to reflect, enjoy her money and pull a Greta Garbo.

    @monsoon
     
  13. RONNIE THE CLAW

    RONNIE THE CLAW Well-Known Member VIP

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    one would almost be led to believe that stern's recent history of poor show execution is a symptom of his disinterest and indifference toward broadcasting, which would speak volumes for his potential in the future markets. If he is really interested in marketing his talents outside of Sirius radio, he should try a little harder than interviewing Robert duvall...again and Melissa McCarthy...again!
     
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  14. guruhugz

    guruhugz Well-Known Member

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    howard stern has an audience in the low 5 figures for live shows

    this article is total bullshit and was bought by Buchwald
     
  15. reno

    reno VIP Extreme Gold

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    Things must not be going well with the negotiations.
     
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  16. SlinkyNeckStern

    SlinkyNeckStern High Pitch Mike Lookalike

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    "Gar, industry expert Erik Volkman has written about Howard changing the industry one again. It's a great read. Could Howard's magic cast even more magnificent spells?"

    "Yeah, no, listen. Sirius wants to keep Howard in the worst way. They've been in contact with NASA about building a new satellite that will be for Howard broadcasts only. Howard demands that kind of cutting edge technology. But Apple and Google aren't going to just sit by and let that happen. Both of those companies know that if they release a streaming media device, then they need Howard. I told you years ago that for Apple, the iPad, you know... it was a bit of a misstep. Imagine they released the iStream and didn't have the Howard brand attached. Nobody would buy it. U2 got 100 million from Apple. You gotta figure that Howard is worth at least 12 times that amount. As for Google, more and more people are saying 'Bing it' when it comes to searching for things online. That's the tide Howard would turn. If Google had Howard people would go back to saying 'Google it' or maybe even 'Howard it' when it comes to browsing the net. It's the Stern effect in full force. With Howard one of these companies is going to rule the world and the others will cease to exist... that's sad but it is what it is."
     
  17. OV

    OV Rapscallion

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    Of course he failed to mention the fact that when you get Howard, you get a tired old has been drafting on fumes of his legacy with a work ethic and hours that would turn a civil servant or banker green with envy.
     
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  18. snowdog212

    snowdog212 Well-Known Member VIP

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    Dopes at Sirius are getting what they deserve give him a 2 million dollar bday party and he still shits all over them
     
  19. GaryPuppet

    GaryPuppet Well-Known Member

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    Buchwald and Associates playing spin doctor.
     
  20. RonHeinzkaboot

    RonHeinzkaboot Adultophile VIP

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    Why do they keep mentioning Jenny McCarthy like she is some big get?
    Especially on radio
     
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