I have been watching these ads for months. Creepy ads, ugly cars, Matthew looks disheveled, and kind of babbles almost incoherently to himself through the ads, stream of consciousness stuff. He says he has always driven Lincolns, not because they were cool, but "because I like it". That line, if you listen and close your eyes, sounds just like Richard, "because it's mah faaavorite". Thought of this yesterday and it cracked me up. Let me know if you get it.